Senior Marketing Insights & Brand Intelligence Analyst

BoF Careers; Plan-les-Ouates; Hybrid; CHF 100,000 - 150,000; Full time

Job summary

Ralph Lauren Corporation in Geneva, Switzerland, is seeking a data-driven Senior Data Intelligence Analyst to join the Marketing Data Intelligence team on a temporary contract ending 31/08/2028. You will lead actionable insights across brand health, consumer and market research, and regional market dynamics to sharpen brand and marketing decisions.

The role requires strong analytical skills, experience in consumer insights, ability to synthesize diverse data sources, and collaboration with

Qualifications

• Strategic and analytical mindset to translate data into audience-specific insights.
• High attention to detail and autonomous work style.
• Curiosity to identify key consumer, brand and market questions.
• Ability to manage multiple workstreams in a fast-paced environment.
• Strong data appetite and problem-solving capabilities.
• 3+ years in consumer insights/market research/brand health analysis.
• Ability to synthesize large datasets into clear conclusions.
• Excellent written and oral communication for diverse audiences.
• Collaborative mindset with cross-functional leadership.

Responsibilities

• Lead analysis of brand health, consumer behavior, market and competitor data to identify opportunities and risks.
• Translate insights into strategic implications for senior leadership and marketing decisions.
• Synthesize diverse data sources into concise narratives and dashboards.
• Maintain and improve recurring reports and ad hoc analyses for EMEA markets.
• Collaborate with Marketing, Brand Growth, Insights, and Business Development teams to embed insights in strategic choices.

Skills

Strategic mindset

Analytical thinking

Cross-functional leadership

Communication skills

Proactive and curious

Data storytelling

Project management

Attention to detail

Ability to work with large datasets

Fluency in English

Tools

Microsoft Office Suite

Excel

PowerPoint

Tableau

Power BI

Job description

Ralph Lauren Corporation in Geneva, Switzerland, is seeking a data-driven Senior Data Intelligence Analyst to join the Marketing Data Intelligence team on a temporary contract ending 31/08/2028. You will lead actionable insights across brand health, consumer and market research, and regional market dynamics to sharpen brand and marketing decisions.

The role requires strong analytical skills, experience in consumer insights, ability to synthesize diverse data sources, and collaboration with