Senior Lead Copywriter, Apparel

Gomyneed Private Limited; Zürich; Hybrid; CHF 110.000 - 170.000; Vollzeit

Zusammenfassung

On, the Swiss sportswear brand, is seeking a Senior Lead Copywriter, Apparel, to shape the brand voice across global campaigns from Zurich or London. You will partner with Art Directors, lead writers, and cross-functional partners to craft compelling storytelling and bold creative concepts.

The role requires leadership experience, a strong understanding of sports culture, and a passion for fashion-focused campaigns.

Qualifikationen

• Senior Lead Copywriter with proven ability to lead creative work for global ATL campaigns.
• Ability to drive brand voice across channels and categories.
• Experience in sports/fashion campaigns and brand storytelling.

Aufgaben

• Partner with Art Directors to concept and execute campaigns across all channels.
• Present creative ideas based on strategy, sports insights, and cultural trends.
• Deliver concepts, films, OOH, and 360 campaigns with craft on tight timelines.
• Uphold and evolve On's distinctive brand voice and lead creative across sports categories.
• Manage multiple high-priority campaigns in a fast-paced environment.
• Lead creative teams from strategy through production and rollout.

Kenntnisse

Copywriting

Creative leadership

Storytelling

Campaign concepts

Jobbeschreibung

Full-time Digital Marketing

About this role

On (the Swiss sportswear brand) is hiring a Senior Lead Copywriter, Apparel (Zurich, Switzerland or London). This is a Digital Marketing / creative role listed on the official On careers site. The role reports to the Head of Creative in the Creative Studio.

Key Responsibilities

• Partner with Art Directors to concept and execute innovative campaigns across all channels
• Present creative ideas based on strategy, deep sports insights, and cultural trends
• Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines
• Uphold and evolve On's distinctive brand voice and lead creative across diverse sports categories
• Manage multiple high-priority campaigns simultaneously in a fast-paced environment
• Experienced copywriter championing big ideas on global ATL advertising and marketing campaigns (fashion experience ideal)
• Expert conceptual storyteller with deep understanding of channel best practices
• Strong connection to sports culture and global subcultures
• Leadership experience guiding creative teams from strategy through production and rollout

Salary: Competitive (not disclosed)

Job Type: Full-time