Lead - Digital Copywriter

Gomyneed Private Limited; Zürich; Hybrid; CHF 140.000 - 180.000; Vollzeit

Zusammenfassung

On is hiring a Lead - Digital Copywriter in Zurich, Switzerland or London to helm premium product copy across on.com. You will partner with digital, brand and product teams to craft high-converting content that resonates with luxury fashion audiences.

The role demands 7+ years of digital copywriting experience in sportswear or premium fashion, with a strong focus on email, landing pages, PDPs and member messaging, while upholding the On brand's premium standards throughout the customer journey.

Qualifikationen

• 7+ years of digital copywriting experience in sportswear or luxury fashion.
• Ability to translate brand strategies into engaging digital copy across channels.
• Strong sense of user journey and conversion-focused writing.

Aufgaben

• Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com
• Translate brand strategies and briefs into engaging digital copy
• Put the user journey first, using insights into consumer online engagement
• Act as a brand guardian, upholding premiumness of the On brand
• Grow On’s member ecosystem through tailored messaging
• Collaborate with PMs, CRM, E-commerce and Brand Management for joined-up experiences
• Maintain strong copy standards across email, landing pages, push notifications, PDPs and membership

Kenntnisse

Digital copywriting

Brand storytelling

UX understanding

Test-and-learn mindset

Jobbeschreibung

Full-time Digital Marketing

About this role

On (the Swiss sportswear brand) is hiring a Lead - Digital Copywriter (Zurich, Switzerland or London). This is a Digital Marketing role listed on the official On careers site.

Key Responsibilities

• Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com
• Translate high-level brand strategies and creative briefs into engaging digital copy
• Put the user journey first, using insight into how consumers engage online to create intuitive copy
• Act as a brand guardian: challenge briefs and protect the quality and premiumness of the On brand
• Help shape and grow On’s member ecosystem through tailored messaging
• Partner with PMs, CRM, E-commerce and Brand Management to create joined-up digital experiences
• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion
• Deep digital copy expertise across email, landing pages, push notifications, PDPs and membership
• Strong understanding of UX and the customer journey across the funnel
• A test-and-learn mindset for refining copy, formats and guidelines

Salary: Competitive (not disclosed)

Job Type: Full-time