Sales Representative German-Speaking Switzerland– Horeca and Specialist Retail

Artisans Vignerons d'Yvorne Société coopérative; Schweiz; On-site; CHF 90,000 - 120,000; Full time

Job summary

Artisans Vignerons d'Yvorne Société coopérative is seeking a dynamic B2B sales professional to strengthen its presence in German-speaking Switzerland. You will open new accounts, build lasting relationships with HORECA and retailers, and provide advisory support to optimize assortments and resale potential.

You will understand client positioning, propose tailored offers, and represent AVY with energy and professionalism, leveraging your market knowledge and a consultative selling style.

Qualifications

• Proven experience in B2B sales, ideally in wine, beverages, hospitality, gastronomy or related environment.
• Strong knowledge of the German-speaking Swiss market and an existing network among HORECA professionals, wine merchants or specialist retailers.
• Excellent command of German; ability to communicate in French to collaborate with internal team.
• Confident in prospecting, opening new accounts, developing a customer portfolio and managing long-term relationships.
• Ability to understand a customer's positioning and propose an adapted offer or assortment.
• Strong advisory, listening and resale skills to help customers present, select and promote products.
• Excellent personal organization to manage time, travel and priorities independently.
• Reliable use of digital tools, CRM and modern communication channels.
• Entrepreneurial, pragmatic and proactive mindset suitable for a small team.
• Aligned with AVY's cooperative spirit and terroir heritage.

Responsibilities

• Develop AVY's commercial presence in German-speaking Switzerland among HORECA professionals and specialist retailers.
• Identify, qualify and approach new high-potential accounts in line with AVY's positioning.
• Build and maintain lasting relationships with restaurateurs, hoteliers, wine merchants and other partners.
• Understand customer needs to propose relevant assortments.
• Present AVY wines with conviction, highlighting origin, quality and resale potential.
• Support customers in showcasing and reselling AVY wines through tastings and assortment advice.
• Ensure rigorous commercial follow-up: offers, follow-ups, negotiations, orders and updates.
• Use CRM and digital tools to document opportunities and portfolio information.
• Share field observations on customer expectations, trends, competition and pricing.
• Collaborate with internal team to ensure consistent customer experience.

Skills

B2B sales experience

German-speaking market knowledge

Advisory/listening/resale skills

Prospecting and account development

Time management/travel independence

CRM proficiency

Tools

CRM systems

Job description

Responsibilities

AVY is already present in German-speaking Switzerland and wishes to strengthen its commercial development among HORECA professionals and specialist retailers. Your mission will be to open new accounts, build lasting relationships and further develop the presence of AVY wines in a demanding, dynamic and evolving market. Beyond sales, you will play an advisory role with customers: understanding their positioning, proposing relevant assortments, supporting the resale of our wines and sharing useful market insights with AVY to help adapt our commercial approach.

• Develop AVY's commercial presence in German-speaking Switzerland among HORECA professionals and specialist retailers.
• Identify, qualify and approach new high-potential accounts, in line with AVY's positioning and priorities.
• Build and maintain lasting relationships with restaurateurs, hoteliers, wine merchants, specialist retailers and other commercial partners.
• Understand each customer's needs, positioning and constraints in order to propose relevant and adapted assortments.
• Present AVY wines with conviction, professionalism and a consultative approach, highlighting their origin, quality and resale potential.
• Support customers in showcasing and reselling AVY wines, including through tastings, assortment advice, sales arguments and targeted actions.
• Ensure rigorous commercial follow-up: offers, follow-ups, negotiations, orders, customer information and next steps.
• Use the CRM and digital tools reliably to document opportunities, customer portfolio information and market insights.
• Regularly share field observations: customer expectations, consumption trends, competition, pricing, objections and opportunities.
• Work closely with the internal team to ensure a professional, consistent and reliable customer experience.

Requirements

• Proven experience in B2B sales, ideally in wine, beverages, hospitality, gastronomy, specialist retail or a related environment.
• Good knowledge of the German-speaking Swiss market and, ideally, an existing network among HORECA professionals, wine merchants or specialist retailers.
• Excellent command of German; a good ability to communicate in French is required to collaborate effectively with the internal team.
• Confidence in prospecting, opening new accounts, developing a customer portfolio and managing long-term customer relationships.
• Ability to understand a customer's positioning and propose an offer or assortment adapted to their context.
• Strong advisory, listening and resale skills: you know how to help customers better present, recommend and promote products.
• Solid personal organisation, with the ability to manage your time, travel and priorities independently.
• Reliable use of digital tools, CRM and modern communication channels.
• Entrepreneurial, pragmatic and proactive mindset, combined with the ability to work constructively in a small team.
• A humble, positive and constructive personality, aligned with AVY's cooperative spirit, values and attachment to its terroir.

What the employer offers

• An autonomous and stimulating role with real development potential in German-speaking Switzerland.
• The opportunity to represent a historic winegrowers' cooperative, soon to be backed by 125 years of history, recognised for the quality of its regularly awarded wines and deeply rooted in the terroir of Yvorne.
• A diverse range of Vaud wines combining tradition, high standards and modernity.
• A small, committed, passionate and collaborative team.
• An environment where ideas, market feedback and structured commercial approaches are encouraged.
• The opportunity to contribute to the commercial development of a long-established wine house with an approach that is authentic, structured and forward-looking.
• A meaningful mission serving the visibility of Yvorne wines and a unique winegrowing heritage.

• Work location: German-speaking Switzerland, with regular presence in the market and occasional visits to AVY's headquarters in Yvorne.
• Workload: 100% or to be agreed.
• Start date: to be agreed.
• Languages: German required; French necessary to collaborate with the internal team.
• Driving licence: required.

Conditions

• Workload: 100%
• Place of work: Deutschschweiz
• Start date: to be agreed

Workload: 100%

Contact

Proven experience in B2B sales, ideally in wine, beverages, hospitality, gastronomy, specialist retail or a related environment. Good knowledge of the German-speaking Swiss market and, ideally, an existing network among HORECA professionals, wine merchants or specialist retailers. Excellent command of German; a good ability to communicate in French is required to collaborate effectively with the internal team. Confidence in prospecting, opening new accounts, developing a customer portfolio and managing long-term customer relationships. Ability to understand a customer's positioning and propose an offer or assortment adapted to their context. Strong advisory, listening and resale skills: you know how to help customers better present, recommend and promote products. Solid personal organisation, with the ability to manage your time, travel and priorities independently. Reliable use of digital tools, CRM and modern communication channels. Entrepreneurial, pragmatic and proactive mindset, combined with the ability to work constructively in a small team. A humble, positive and constructive personality, aligned with AVY's cooperative spirit, values and attachment to its terroir.