Creative Strategist — Conversion Marketing

EWM; Genf; Hybrid; CHF 90,000 - 120,000; Full time

Job summary

EWM, a Geneva-based digital agency, is seeking a Creative Strategist to turn customer insights into campaigns that deliver measurable results. You will develop, test and improve advertising messages and conversion journeys for EWM’s clients, working with the creative and marketing teams.

You will shape offers, wireframes and email or SMS sequences following visits or inquiries, ensuring consistency across touchpoints. This role is hybrid in Geneva and remuneration is based on experience.

Qualifications

• Two years or more of experience in performance-focused creative strategy for an agency or brand.
• Ability to present campaigns with objectives, budgets, results and your exact contribution.
• Experience with campaigns representing more than €50,000 in monthly advertising spend, with demonstrable results.
• Strong skills in advertising copywriting, creative prototyping and conversion metrics.
• Fluent French and professional English for research, briefs and communication.
• Experience in wireframing and conversion optimisation is a plus.
• Understanding of message approval requirements and advertising constraints in clients’ sectors.

Responsibilities

• Turn customer insights into creative campaigns that deliver measurable results.
• Develop, test and improve advertising messages and conversion journeys for clients, collaborating with the creative and marketing teams.
• Prototype ideas quickly with Canva, video tools and AI to support testing.
• Develop landing page structures, copy and wireframes; coordinate production with designers and developers.
• Build the testing roadmap and coordinate deadlines, briefs and production.

Skills

Creative strategy

Campaign presentation

Advertising copywriting

Creative prototyping

Conversion metrics

French fluency

English proficiency

Wireframing

Conversion optimization

Job description

Creative Strategist — Conversion Marketing

About EWM

EWM is a digital agency based in Geneva. We help businesses with conversion marketing, design and branding, web development and automation. You will join the agency to work with our teams on client projects across a range of sectors.

Your role

Turn customer insights into creative campaigns that deliver measurable results. You will develop, test and improve advertising messages and conversion journeys for EWM’s clients, working with the creative and marketing teams.

Creative concepts and advertising angles

• Conduct active competitor research using ad libraries and creative research tools.
• Propose and prioritise angles, hooks and concepts suited to the audiences, brand and platform rules.
• Write scripts and briefs for videos, creator content, static visuals and native formats.
• Prototype ideas quickly with Canva, video tools and AI to support testing.

Landing pages and conversion journeys

• Develop landing page structures, copy and wireframes; coordinate production with designers and developers.
• Help shape offers and email or SMS sequences following a visit, enquiry or conversion.
• Keep the advertising, landing page and subsequent journey consistent.

Collaboration and improvement

• Build the testing roadmap and coordinate deadlines, briefs and production.
• Work with media buying specialists to define metrics, validate tests and analyse click-through rate, conversion rate, acquisition cost and ROAS where relevant.
• Coordinate creators and suppliers with the agency’s teams.
• Use feedback from clients and their customer service teams to refine messages.
• Document results and recommend the next iterations.

What we’re looking for

• At least two years of experience in performance-focused creative strategy, in an agency or with a brand.
• The ability to present campaigns with their objectives, budgets, results and your exact contribution.
• Experience with campaigns representing more than €50,000 in monthly advertising spend, with demonstrable results.
• Strong skills in advertising copywriting, creative prototyping and conversion metrics.
• Fluent French and professional English for research, briefs and communication.
• Experience in wireframing and conversion optimisation is a plus.
• An understanding of message approval requirements and advertising constraints in clients’ sectors.

Conditions

• Workload: 80–100% of full time.
• Permanent employment or freelance, depending on your profile.
• Remote or hybrid in Geneva.
• Remuneration based on experience, with a performance-related component.

How to apply

Complete the EWM form below and specify the role you are applying for. Attach your CV and a portfolio or case study describing your best campaign: creative work, budget, metrics, results and your personal contribution. Applications must be submitted through this form.

Apply to EWM

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