Product owner (Growth & Conversion)

Tangem AG; Zug; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Stability and growth opportunities

Remote work from anywhere

Zusammenfassung

Tangem AG, headquartered in Zug, Switzerland, is looking for a skilled Product Growth and Performance Marketing expert. The candidate should have over 5 years of experience in increasing B2C sales conversion, with strong skills in SEO and PPC. Responsibilities include developing acquisition strategies and working closely with cross-functional teams in an Agile environment. The position offers stability and the opportunity to contribute to the growth of a future unicorn, with remote work options available.

Qualifikationen

• 5+ years in Product Growth, Performance Marketing, or CRO.
• Experience in increasing international B2C sales conversion.
• Strong experience in SEO, PPC, paid traffic acquisition.
• Hands-on experience with analytics tools.

Aufgaben

• Develop and execute acquisition strategies across multiple channels.
• Plan product features to optimize growth and conversion.
• Conduct customer development to understand user needs.

Kenntnisse

Product Growth

Performance Marketing

CRO

SEO

PPC

Data Analysis

Agile/Scrum

Tools

Google Analytics

Amplitude

Mixpanel

Jobbeschreibung

Tangem is a high‑tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC.

Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard‑based hardware wallet and mobile applications. Company owns and promotes the technology of hardware cold‑wallet for digital assets with secure and simple UX in 220 countries today. Our customers enjoy setup time within 1 minute with the ultimate security level for digital assets on their wallet. Tangem solutions offer multi‑support of a growing number of thousands of tokens by a single wallet. SBI Crypto Investment Ltd., the digital asset venture investment company wholly owned by SBI Holdings Inc., has invested $15 million into Tangem in 2019 for mass adoption of blockchain technology.

Key Responsibilities

Customer Acquisition & Traffic Growth

• Develop and execute strategies for SEO, paid acquisition, affiliate marketing, and partnerships
• Analyze traffic sources and ensure maximum quality & ROI
• Work with external and internal teams on performance marketing & acquisition strategies
• Build and optimize user acquisition funnels to maximize conversion
• Analyze user behavior and implement data‑driven UX/UI improvements
• Work closely with business analysts and data scientists to track performance

Agile Product Management

• Plan and prioritize product features to optimize conversion and growth
• Lead sprint planning, backlog grooming, and release management
• Collaborate with development, QA, and design teams to execute strategies

Customer Insights & Research

• Conduct customer development (CustDev) to understand user needs and barriers
• Work with analytics tools to measure performance
• Analyze competitor strategies and identify new opportunities

Requirements

• 5+ years in Product Growth, Performance Marketing, or CRO
• Experience in increasing international B2C sales conversion
• Strong experience in SEO, PPC, paid traffic acquisition
• Hands‑on experience with Google Analytics, Amplitude, Mixpanel, or similar tools
• Experience working with cross‑functional teams in an Agile/Scrum environment
• Strong analytical skills and ability to make data‑driven decisions

What We Offer:

• Stability, growth, participation in the development of a future unicorn
• Remote work from anywhere in the world, schedule based on GMT+3