Paid Social Specialist

Rado Watch Co. Ltd.; Lengnau BE; On-site; CHF 120,000 - 180,000; Full time

Job summary

Rado Watch Co. Ltd. in Switzerland seeks a hands-on Account Manager for multi-market paid social campaigns across Meta, TikTok, and emerging platforms.

You will own campaigns from planning to optimization, drive full-funnel strategies, and manage external agencies with a global scope while ensuring data-driven decisions. The role requires 3–5+ years of experience, strong creative judgment, and excellent communication across markets.

Qualifications

• 3–5+ years of hands-on experience managing multi-market paid social accounts on Meta, TikTok, Snap and emerging platforms.
• Experience steering agencies and working with contacts across markets and cultures.
• Proficient in GA4, Looker Studio and reporting tools; able to connect metrics to revenue and incremental impact.

Responsibilities

• Campaign ownership: Plan, build, launch and optimise paid social campaigns for HQ international accounts across platforms.
• Full-funnel setup: Define structure from awareness to conversion, including audiences, bidding, placements and remarketing across 20+ subsidiaries.

Skills

Creative judgement

Agency management

Stakeholder management

Strong communication

Tools

GA4

Looker Studio

Meta Business Suite

TikTok Ads

Job description

The Company

As «Master of Materials», Rado has achieved a pioneering role in the watch industry. Material competence, innovative design and modern watchmaking art characterize our brand and ensure that we are always one step ahead of the competition. These characteristics give the Rado watches their incomparable appeal and character - Feel the Rado difference!

Job Description

Hands-on Account Management

• Campaign ownership: Plan, build, launch and optimise paid social campaigns for our HQ international accounts across platforms.
• Full-funnel setup: Define the structure from awareness to conversion: audiences, bidding, placements, catalogue and Advantage+ Shopping setups and remarketing across 20+ subsidiaries.
• Creative testing: Run a structured creative testing programme (hooks, formats, UGC vs. produced, influencer content) and turn results into briefs for our creative partner and organic team.
• Optimisation: Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.

Agency Steering & Market Guidance

• Agency management: Steer our external paid media agencies on the scope they execute: briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks.
• Market guidance: Act as the paid social reference for local markets and their agencies: review plans, set standards and best practices, support launches.
• Budget management: Manage the paid social budget across platforms, markets and campaigns; own pacing.
• Digital Asset Management: Oversee the DAM platform for local markets, keeping assets organised, current and easy to order; train and support local teams in using it.

Measurement & Collaboration

• Data analysis & reporting: Analyse performance in Ads Manager, GA4 and our reporting stack; deliver actionable insights to the team, markets and leadership.
• Measurement: Contribute to our incrementality work (brand lift, conversion lift, geo tests) and keep pixel, CAPI and event setups clean with our data partners.
• Creative and organic collaboration: Work closely with the organic social and influencer team and the creative partner so all content follows one creative direction.
• Platform intelligence: Stay ahead of Meta, TikTok and other platform automation developments and bring relevant innovations into our setup.

Profile

• Creative judgement: A sharp eye for what works in social creative and the ability to brief creative teams; ideally in luxury, fashion, design or lifestyle brands.
• Agency and stakeholder management: Experience steering agencies and working with contacts across markets and cultures.
• Mindset: Rigorous, structured and curious; comfortable owning results in a small team with a large international scope.
• Strong communication skills, with the ability to translate technical details into clear, accessible language.

Professional Requirements

• Platform expertise: 3–5+ years of hands-on experience managing multi-market paid social accounts on Meta, TikTok, Snap and emerging platforms, brand or agency side. You have run accounts yourself, not only steered them.
• Technical depth: Strong command of Advantage+, catalogue and Shopping setups, audience strategy, CAPI and events; comfortable with creative testing frameworks.
• Analytics: Proficiency in GA4, Meta and TikTok measurement and visualisation tools (Looker Studio or similar). Able to connect media metrics to revenue and incremental impact.
• Certifications: Meta Blueprint and TikTok certifications are a plus.

Languages

• English: Excellent verbal and written communication skills.
• French or German: An advantage.