Paid Social Specialist

Rado Watch Co. Ltd.; Schweiz; On-site; CHF 120,000 - 180,000; Full time

Job summary

Swatch Group in Switzerland is seeking a hands-on Account Manager to lead paid social campaigns for our HQ international accounts, spanning Meta, TikTok and beyond. You will own the full funnel from audience strategy to creative testing, manage budgets across markets, supervise agencies, and collaborate with organic teams to ensure consistent content direction.

This role emphasizes data-driven insights, platform intelligence, and cross-functional partnership with local markets to drive

Responsibilities

• Campaign ownership: Plan, build, launch and optimise paid social campaigns for HQ international accounts across platforms.
• Full-funnel setup: Define the structure from awareness to conversion: audiences, bidding, placements, catalogue and Advantage+ Shopping setups and remarketing across 20+ subsidiaries.
• Creative testing: Run a structured creative testing programme and turn results into briefs for our creative partner and organic team.
• Optimisation: Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.
• Agency management: Steer external paid media agencies on scope, briefs, check-ins, performance reviews, audits and benchmarks.
• Market guidance: Act as the paid social reference for local markets and their agencies, review plans and set standards.
• Budget management: Manage the paid social budget across platforms and campaigns; own pacing.
• Digital Asset Management: Oversee the DAM platform for local markets, keeping assets organised and easy to order; train local teams.
• Data analysis & reporting: Analyse performance in Ads Manager, GA4 and reporting stack; deliver actionable insights to teams and leadership.
• Creative and organic collaboration: Work with organic social and influencer teams and the creative partner to ensure consistent direction.
• Platform intelligence: Stay ahead of platform developments and bring innovations into our setup.

Job description

Job description

Hands-on Account Management

• Campaign ownership: Plan, build, launch and optimise paid social campaigns for our HQ international accounts across platforms.

• Full-funnel setup: Define the structure from awareness to conversion: audiences, bidding, placements, catalogue and Advantage+ Shopping setups and remarketing across 20+ subsidiaries.

• Creative testing: Run a structured creative testing programme (hooks, formats, UGC vs. produced, influencer content) and turn results into briefs for our creative partner and organic team.

• Optimisation: Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.

Agency Steering & Market Guidance

• Agency management: Steer our external paid media agencies on the scope they execute: briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks.

• Market guidance: Act as the paid social reference for local markets and their agencies: review plans, set standards and best practices, support launches.

• Budget management: Manage the paid social budget across platforms, markets and campaigns; own pacing.

• Digital Asset Management: Oversee the DAM platform for local markets, keeping assets organised, current and easy to order; train and support local teams in using it.

Measurement & Collaboration

• Data analysis & reporting: Analyse performance in Ads Manager, GA4 and our reporting stack; deliver actionable insights to the team, markets and leadership.

• Measurement: Contribute to our incrementality work (brand lift, conversion lift, geo tests) and keep pixel, CAPI and event setups clean with our data partners.

• Creative and organic collaboration: Work closely with the organic social and influencer team and the creative partner so all content follows one creative direction.

• Platform intelligence: Stay ahead of Meta, TikTok and other platform automation developments and bring relevant innovations into our setup.