Paid Social Creative Specialist

EF; Zürich; On-site; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Staff program discounts

EF Hello app

Tuition reimbursement

Referral bonus (USD 500)

Hotel & travel discounts

Kita on-site 15% off

Travel tax reimbursement

Job summary

EF Education First in Zurich is seeking a Paid Social Creative Specialist to design high-impact paid social ads for Meta, TikTok, and other platforms. You will scale EF’s global paid social creative output using Smartly Creative Suite, Figma, and Adobe Creative Cloud, working with the Paid Media Team and Creative Studio.

You bring 3–6+ years of social media design experience, a strong portfolio, and proficiency in Figma, Photoshop, and After Effects.

Qualifications

• 3–6+ years of experience in social media design or performance marketing.
• Strong portfolio of performance-driven ads and short-form social creative.
• Hands-on experience with Smartly Creative Suite (highly preferred).
• Proficiency in Figma, Photoshop, and After Effects.
• Ability to produce and iterate creatives quickly — high velocity, high volume.
• Strong understanding of platform best practices across Meta, TikTok, and other channels.
• English proficiency (additional languages are a plus).
• Understanding of data-driven creative optimization.

Responsibilities

• Design high-performing paid social ads for Meta, TikTok, Snapchat, YouTube, and other performance channels.
• Produce creative variations at scale using Smartly Creative Feeds and dynamic templating workflows or similar tools.
• Collaborate with media buyers, performance marketers, and creative strategists to align ads with testing roadmaps and audience insights.
• Develop static, motion, and short-form video assets using Figma, Photoshop, and After Effects.
• Continuously optimize creatives based on performance data to improve CTR, conversion rate, and ROAS.
• Participate in creative ideation for new campaigns, concepts, and social storytelling formats.
• Maintain EF brand consistency across all international markets.

Skills

Social media design

Performance marketing

Smartly Creative Suite

Figma

Photoshop

After Effects

English proficiency

Tools

Smartly Creative Suite

Figma

Photoshop

After Effects

Job description

Job Description

Paid Social Creative Specialist

Zurich

In-office, Full‑time

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.

As a Paid Social Creative Specialist you will create high‑impact paid social ads for channels like Meta, TikTok, and emerging platforms. This role blends the creative and the data-driven aspects of marketing, ideal for someone who loves designing thumb‑stopping assets that convert.

You’ll play a key role in scaling EF’s global paid social creative output, using tools like Smartly Creative Suite, Figma, and Adobe Creative Cloud to produce ads at high velocity. Experience in education, travel, or youth‑focused brands is a plus.

This role will sit within our Paid Media Team, Performance Marketing and work closely with our Social Media and Creative Studio teams.

What You’ll Do

• Design high‑performing paid social ads for Meta, TikTok, Snapchat, YouTube, and other performance channels.
• Produce creative variations at scale using Smartly Creative Feeds and dynamic templating workflows or similar tools.
• Collaborate with our media buyers, performance marketers, and creative strategists to align ads with testing roadmaps and audience insights.
• Develop static, motion, and short‑form video assets using Figma, Photoshop, and After Effects.
• Continuously optimize creatives based on performance data to improve CTR, conversion rate, and ROAS.
• Participate in creative ideation for new campaigns, concepts, and social storytelling formats.
• Maintain EF brand consistency across all international markets.

Must Have Experience

• 3–6+ years of experience in social media design, ideally in performance marketing or paid social environments.
• Strong portfolio of performance‑driven ads and short‑form social creative.
• Hands‑on experience with Smartly Creative Suite (highly preferred).
• Proficiency in Figma, Photoshop, and After Effects.
• Ability to produce and iterate creatives quickly — high velocity, high volume.
• Strong understanding of platform best practices across Meta, TikTok, and other channels.
• English proficiency (additional languages are a plus).
• Understanding of data‑driven creative optimization.

Nice‑to‑have Experience

• Experience in education, travel, or youth brands.
• Experience in global consumer products.
• Experience working with cross‑regional teams and/or global markets.
• Familiarity with motion graphics for paid social performance.

Who You Are

• You thrive in fast‑paced, iterative environments.
• You enjoy using data to guide creative decisions.
• You’re collaborative, curious, proactive, and adaptable to different stakeholders.
• You can juggle quick‑turn testing assets with more polished creative work.

Benefits

We are a global, mission‑driven company, our goal? Open the world through education and cultural exchange. We are an International team, with an international audience, and have opportunities to work across regions.

• Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• Referral Bonus for all referred staff hires (equivalent for 500 USD)
• Discounts with our global hotel and travel partners
• 15% off our on-site Kita
• Swiss Travel Halb-tax reimbursement
• And much more!

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com .

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and and/or reference checks, as applicable.

About The Team

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.