Mobile Growth Manager - CRM (Braze)

Jobgether; Switzerland; Hybrid; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Remote work within Europe

Job summary

Jobgether seeks a Mobile Growth Manager – CRM (Braze) based in Switzerland. You will lead CRM strategies and lifecycle marketing across a diverse mobile portfolio, using Braze, HTML and analytics to boost engagement, retention, and growth.

You will craft behavior-driven campaigns, run experiments, and collaborate with clients and analysts to deliver measurable improvements in a fast-paced, international environment.

Qualifications

• 2+ years of experience with Braze or a comparable CRM platform.
• Experience with segmentation, lifecycle marketing, and campaign planning.
• Proficient in mobile analytics and creating data-driven campaigns.
• Able to build and review HTML content in Braze templates.

Responsibilities

• Plan, implement, and optimize Braze CRM campaigns with advanced segmentation.
• Build dynamic, behavior-based journeys using Liquid logic.
• Manage custom Braze attributes to improve targeting.
• Collaborate with data teams to translate insights into strategies.
• Design, test, and refine HTML in Braze templates across devices.
• Design and execute A/B tests; analyze results to improve metrics.
• Monitor campaigns using mobile analytics tools and report actionable insights.
• Provide Braze guidance and training to team members.
• Apply user psychology to lifecycle communications for growth.

Skills

Braze

AB testing

Mobile analytics

Amplitude

Mixpanel

Looker

HTML/CSS

User psychology

Communication

Tools

Liquid

Braze templates

Email templates

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Growth Manager – CRM (Braze) based in Switzerland.

Join a dynamic, international mobile growth environment where data, technology, and creativity come together to drive meaningful results. In this role, you will lead CRM strategies and lifecycle marketing initiatives designed to improve user engagement, retention, and long-term growth for a diverse portfolio of mobile applications. You will leverage Braze and advanced analytics tools to build personalized, behavior-driven campaigns and optimize customer journeys. Through experimentation, segmentation, and A/B testing, you will transform user insights into actionable growth opportunities. Working closely with clients and cross-functional teams, you will contribute to measurable performance improvements and deliver impactful mobile experiences. This is an exciting opportunity for a data-driven CRM specialist who enjoys combining technical expertise, analytical thinking, and user psychology in a collaborative, innovation-focused environment.

Accountabilities:

• Plan, implement, and optimize CRM campaigns using Braze, with a focus on advanced audience segmentation, targeting, and personalized customer engagement.
• Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid logic to tailor content according to user attributes, preferences, and actions.
• Manage, maintain, and optimize custom attributes within Braze to improve audience targeting and campaign relevance.
• Collaborate with data analytics teams to integrate and leverage user data, translating behavioral insights into effective CRM strategies.
• Develop, test, and refine HTML modifications within Braze templates to ensure consistent layouts and functionality across devices and email clients.
• Design and execute A/B tests across CRM campaigns, analyze results, and use findings to continuously improve engagement, conversion, and retention metrics.
• Monitor campaign performance using mobile analytics platforms, identify optimization opportunities, and communicate actionable recommendations to stakeholders and clients.
• Provide technical guidance, knowledge sharing, and training to team members on Braze capabilities and its integration with other marketing tools and platforms.
• Apply user psychology and behavioral insights to develop compelling lifecycle communications that support sustainable mobile app growth.

Requirements:

• At least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform, with demonstrated proficiency in planning, building, and launching campaigns.
• Practical experience with A/B testing and experimentation across digital marketing channels, including the ability to interpret results and implement data-driven improvements.
• Proficiency in mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or Periscope, with the ability to extract insights and build clear, informative visualizations.
• Strong analytical skills and a data-driven mindset, supported by an understanding of growth metrics, statistics, and performance measurement.
• Experience with campaign personalization, audience segmentation, customer attributes, and automated lifecycle communications.
• Familiarity with HTML and the ability to troubleshoot or optimize email templates and campaign content across different devices and email clients.
• A solid understanding of user psychology, customer motivations, and the factors influencing engagement and retention in mobile applications.
• A results-oriented approach, with a focus on measurable impact, continuous improvement, and translating insights into effective marketing actions.
• Strong communication and collaboration skills, with the ability to work effectively with clients, analysts, and cross-functional teams.
• Experience in mobile-focused startups, user acquisition, App Store Optimization (ASO), performance marketing, or marketing and sales copywriting would be an advantage.
• An inclusive, adaptable mindset and the ability to thrive in a diverse, international working environment.

Benefits:

• The opportunity to work on mobile growth and CRM initiatives for a diverse portfolio of well-known digital products and applications.
• Exposure to advanced mobile marketing technologies, analytics platforms, and experimentation methodologies.
• A collaborative, international environment that encourages knowledge sharing, creativity, and continuous professional development.
• The opportunity to combine technical CRM expertise with strategic thinking, analytics, and customer experience optimization.
• Remote work within Europe.
• The chance to contribute directly to measurable improvements in customer engagement, retention, and business growth.
• A diverse and inclusive working environment where different backgrounds, perspectives, and skills are valued.

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