Marketing Coordinator Tradefairs (f/m/d)

Easyfairs Switzerland; Genf; Vor Ort; CHF 60.000 - 85.000; Vollzeit

Benefits dieser Stelle

Remote working

30 days holiday

Home office

Zusammenfassung

Easyfairs Switzerland in Geneva seeks a Marketing Coordinator to drive the 360-degree marketing plan for our trade fairs. You will coordinate content, campaigns, and partnerships, supporting the sales team to attract exhibitors and enhance the visitor experience.

The role combines administrative and creative marketing tasks in an international environment, with remote and on-site work options and a strong focus on digital content and SEO/SEA initiatives.

Qualifikationen

• Completed vocational training or degree in Marketing, Social Media or Multimedia.
• Experience in events, exhibitions, or high-precision industry preferable.
• Creative with strong communication and social media skills.
• Fluent in French and English; German is a plus.
• Experience producing business videos is a plus.

Aufgaben

• Develop and implement a targeted content strategy for trade fairs with the Head of Event.
• Design content for digital communication and update marketing materials.
• Maintain website content, newsletters, emails, and media partnerships.
• Support SEO/SEA and coordinate with external suppliers.
• Identify partnerships with industry associations and media.
• Coordinate content partners, speakers, and on-site formats at fairs.
• Deliver topics through forums, exhibition areas, and tours.
• Manage partner agreements and on-going relationships.
• Create on-site video coverage of exhibitor news during shows.
• Support sales in attracting and managing exhibitors.

Kenntnisse

Marketing

Social Media

Multimedia

Content creation

Campaign creation

Ausbildung

Marketing degree

Tools

WordPress

Jobbeschreibung

Visit the future with Easyfairs

As one of the fastest-growing event companies in the world, we organize more than 200 events annually across over a dozen European countries. We create unique networking and business platforms, both live and online, 365 days a year. Join us on our journey to become the exhibition organizer of the future!

We are currently looking for a full-time (40 hours/week), permanent team member for our office in Geneva:

Marketing Coordinator Tradefairs (f/m/d)

We offer you an exciting and varied role in trade fair marketing. As a Marketing Coordinator, you will coordinate the implementation of the 360-degree marketing plan for our trade fair and take on both administrative and marketing-related tasks.

As a team player, you’ll work with the team to achieve our marketing goals and enhance the customer experience both before and during the events. If you enjoy working creatively, have strong communication skills, and are passionate about industrial topics, we would love to hear from you.

Your tasks:

• Develop and implement a targeted content strategy for our trade fairs with the Head of Event
• Design and creation of target group oriented content for the digital communication
• Support the creation and maintenance of website content, marketing materials, visitors newsletters, email campaigns, and media partnerships
• Further developments the website's content and technical aspects as well as implementation of the SEO/SEA strategy in collaboration with the Head of Event and an external supplier
• Identify and establish new partnerships with industry associations, networks, clusters, and trade media in collaboration with the Head of Event
• Coordinate and support content partners, speakers, and the implementation of content formats both online and on-site at trade fairs
• Conceptualize and deliver relevant industry topics through speaker forums, special exhibition areas, guided tours, and other content formats in collaboration with the Head of Event and external supplier
• Manage partnership agreements with event partners, including ongoing relationship management and ensuring the delivery of agreed services
• Create on site video support about exhibitor's news and during the show
• Supporting the sale team throughout the entire process of attracting and managing exhibitors
• Contribute to the development and implementation of exhibitor and visitor communications

Your Profile:

• Successfully completed vocational training or a degree in Marketing, Social Media, Multimedia or a comparable qualification
• Initial relevant professional experience, ideally within the events, exhibitions, congress, or high precision industry (watch making, micro technology, medtech etc.)
• Creativity and enthusiasm for developing new concepts and independently bringing them to life
• Strong interest in campaign creation for B2B events
• Excellent communication, presentation, and social media skills
• High level of commitment, attention to detail, organizational skills, and a structured approach to work
• Experience working with content management systems, preferably WordPress
• Ideally, you will have experience in producing business videos, from editing right through to finalisation
• Reliable and professional in dealing with internal and external stakeholders
• Excellent written and spoken French and English language skills, German language would be a plus

What we offer:

• Day-to-day work – A varied, meaningful and responsible role in an international environment
• Working environment – A highly motivated, dynamic, international team that enjoys their work, with an excellent working atmosphere throughout the Easyfairs Group
• Team spirit – A culture of constructive feedback, openness and quick decision-making, numerous company events and incentives
• Working conditions – Mobile, flexible workspaces, home office and remote working, 30 days' holiday and flexible working hours
• Well-being – Modern and ergonomic workspaces in the office
• Professional development – We support both professional and personal development through a comprehensive training and development programme

Your specialist contact:

Alexandre Catton, Head of Cluster
0041 61 228 1023

Your contact for HR matters:

Nicole Risse, Talent Acquisition Coordinator DACHIT
0049 89 127 165 124