Manager, Solution Marketing

Johnson Controls; Neuhausen am Rheinfall; Vor Ort; CHF 120.000 - 170.000; Vollzeit

Zusammenfassung

Johnson Controls in Switzerland is seeking a strategic and hands-on Manager, Solution and Campaign Marketing to own marketing for defined industry verticals, leading end-to-end development of positioning and campaigns to bring Johnson Controls to market in key industries.

You will collaborate across Product Management, Sales and Customer Support to align marketing with business objectives, craft compelling customer value propositions, and drive cross-functional programs that raise awareness,

Qualifikationen

• 8+ years of experience in B2B marketing.
• Ability to own and drive marketing strategy and execution in a global or matrixed environment.
• Excellent written and verbal communication skills; able to influence senior stakeholders.
• Experience in solution and product marketing; proficiency with marketing automation and CRM.

Aufgaben

• Own industry marketing for defined verticals and end-to-end ownership of messaging and campaigns.
• Develop customer value propositions and positioning for target personas.
• Activate global campaigns and content, leading GTM plans and launches.
• Collaborate with Product Management, Sales and Customer Support to align marketing with business objectives.
• Manage internal and external resources to deliver high-impact marketing across channels.
• Track campaign performance and optimize tactics in a global, matrixed organization.

Kenntnisse

Marketing strategy

Campaign development

Cross-functional collaboration

Communication skills

Customer value propositions

Product marketing

Ausbildung

Bachelor's in Marketing/Business

MBA (preferred)

Tools

Marketing automation tools

CRM software

Jobbeschreibung

What will you do

We areseekinga strategic and hands-on Manager, Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this role, you will own marketing for a defined set of industry verticals, leading the end-to-end development of how we position and bringJohnson Controlsto marketin aspecific industries. You will develop customer value propositions and activate them through integrated global campaigns to drive awareness, engagement, and demand across targeted industries.

This role requires a seasoned marketer with a strong grasp of customer value propositions, audience strategy, campaign development, positioning, and cross-functional collaboration. You are a strong communicator and influencer, able to drive projects forward with clear direction and align stakeholders. You will manage internal and external resources and take end-to-end ownershipfor deliveringhigh-impact marketing that supports businessobjectivesand elevates our brand presence.

How will you do it

Ownership ofindustry marketing for specific industries

• Develop marketing strategies tailored to assigned industries, with clear accountability for outcomes and performance.
• Conduct market research to understand customer needs,buyingbehaviors, market trends, and competitive dynamics.
• Collaborate with cross-functional teams including Product Management, Sales, and Customer Support to align marketing efforts with businessobjectivesand customer expectations.
• Act as the conduit between product marketing and the Brand & Industries squad, bringing product insights into campaign development and ensuring messaging isvalidatedand aligned with solution capabilities.
• Engage with customers and internal stakeholders to continuously refine industry understanding and marketing direction.

Develop customer value proposition and positioning

• Own industry positioning by translating market insights intoclearstrategic direction for value propositions and campaigns.
• Create compelling customer messaging that brings the value proposition to life for target personas.
• Translate complex technical capabilities into clear, benefit-driven narratives that address customer pain points and business outcomes.
• Ensure consistency of value propositions across all marketing channels and touchpoints.
• Support sales enablement by developing tools and training that reinforce the differentiated value of our solutions.

Activateglobalcampaignsand content

• Own campaign strategy from concept through performance optimization.
• Lead go-to-market plans, including product launches, promotional campaigns, and thought leadership initiatives.
• Manage and coordinate internal and external resources to deliver high-impact marketing across channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications.
• Track and analyze campaign performance,identifyingconversion bottlenecks andoptimizingtactics.
• Partner with Sales and CRM teams to ensure seamless lead handoff,monitorpipeline progression, and refine campaigns based on closed-loop feedback.
• Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach.

What we look for

Required

• Minimum of 8 years of experience in B2B marketing, preferably in industrial, technology, or building solutions sectors.
• Proven ability to own and drive marketing strategy and execution in a global or matrixed environment.
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams.
• Previousexperience insolutionand product marketing.
• Proficiencyin marketing automation tools and CRM software.

Preferred

• Bachelor's degree in Marketing, Business ora relatedfield. MBA is a plus.
• Experience in vertical marketing or industry-specific campaign development.
• Familiarity with HVAC, energy, automation, or building technologies.