Luxury Alpine Hotel Digital Marketing Lead

Kulm; Sankt Moritz, Pontresina; Remote; CHF 90,000 - 120,000; Full time

Benefits offered by this job

Staff accommodation

Staff restaurant

Development opportunities

Employee benefits

Job summary

Kulm Group seeks a Digital Marketing Executive to support CRM and digital platforms for the Kulm Hotel St. Moritz and Grand Hotel Kronenhof Pontresina. You will maintain websites, optimize content, and ensure a seamless guest journey from inspiration to booking.

Required are a Bachelor's in marketing or related field and hands-on experience in digital marketing; CMS knowledge (HTML is a plus) and strong brand sense are essential. English fluency and German proficiency are expected.

Qualifications

• Bachelor degree in marketing, digital media, business administration or equivalent.
• Initial practical experience in digital marketing, website management, or online platform administration.
• Basic knowledge of CMS systems (and ideally HTML) is an advantage.

Responsibilities

• Maintain and update hotel websites and CMS content to support bookings and experiences.
• Manage online listings, directories, and reputation on portals like TrustYou and Google.
• Coordinate digital asset management with Bynder and photoshoots.
• Prepare monthly performance data and assist brand/cross-department workflows.

Skills

Digital marketing

Website management

Brand aesthetics

Attention to detail

Education

Bachelor in Marketing / Digital Media / Business Administration

Tools

CMS platforms

HTML basics

Bynder

Job description

Kulm Group seeks a Digital Marketing Executive to support CRM and digital platforms for the Kulm Hotel St. Moritz and Grand Hotel Kronenhof Pontresina. You will maintain websites, optimize content, and ensure a seamless guest journey from inspiration to booking.

Required are a Bachelor's in marketing or related field and hands-on experience in digital marketing; CMS knowledge (HTML is a plus) and strong brand sense are essential. English fluency and German proficiency are expected.