Junior PR & Social Media Project Leader Swiss Market 100%

Swatch; Bern; Hybrid; CHF 85,000 - 120,000; Full time

Job summary

Swatch in Biel/Bienne, Switzerland, is seeking a Junior PR & Social Media Project Leader Swiss Market 100% to develop local PR, influencer and social media activities aligned with global objectives. You will build relationships with journalists, media partners and content creators, acting as the market’s primary media contact and coordinating press relations and product loan requests.

The role focuses on storytelling opportunities, managing influencer partnerships from briefing to reporting,

Qualifications

• Bachelor’s or master’s degree in communications, marketing, or related discipline.
• 3–5 years in PR or external communications.
• Successful track record in pitching and placing stories with top tier media.
• Extensive network within the Swiss media and influencer landscape.
• Strong networking mindset and passion for brand building.
• Ability to work in a fast-paced environment with high-volume projects.
• Detail-oriented, organized and reliable team player.

Responsibilities

• Develop and implement local PR, influencer and social media activities in line with global objectives.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing media inquiries and press relations.
• Identify storytelling opportunities and generate earned media coverage around product launches and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and reporting.
• Create, adapt and coordinate engaging content for local social channels per brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media trends and translate insights into opportunities.
• Collaborate with internal stakeholders and international teams for consistent communications.
• Manage assigned budget and report on ROI.

Skills

Media relations

Influencer partnerships

Content creation

Event planning

Budget management

Education

Bachelor’s or Master’s degree in communications/marketing

Job description

Junior PR & Social Media Project Leader Swiss Market 100%

At Swatch, we thrive on surprise. Whether it’s with our collections, action sports or artistic collaborations, we don’t stay inside the box. We’re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That’s what we do best, and that’s what we’ve done since 1983.

Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries – unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we’re more than just a watch company.

Are you one of us? Join our team.

To reinforce the advertising team at Swatch Headquarters in Biel/Bienne, Switzerland, we are currently searching for a:

Junior PR & Social Media Project Leader Swiss Market 100% (w/m)

• Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends, translating insights into communication opportunities.
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications.
• Manage assigned budget and report on business impact/ROI.

Profil

• Bachelor’s or master’s degree in communications, marketing, or related discipline.
• 3-5 years in PR or external communications, ideally in agency environment and/or consumer brands
• Successful track record in pitching and placing stories with top tier media.
• Extensive network within the Swiss media and influencer landscape and a passion for trends, storytelling and brand building.
• Strong networking mindset, with a passion for building authentic relationships with journalists, influencers and industry partners, and representing the brand with confidence both online and in person.
• Ability to work well in extremely fast-paced environment with high volume projects and quick turn-around.
• Ability to handle multiple projects, coordination with various departments both internally and externally, with the flexibility to re-prioritize when needed, keeping timing, quality, and budget in mind while driving projects forward pragmatically.
• Strong attention to detail combined with an organized, reliable, flexible and team-oriented mindset.

Langues

• Native German speaker (Swiss German preferred) with excellent writing and communication skills; fluent French and good English. Italian is a plus.

SWATCH Ltd.

Human Resources

Rue Nicolas-G-Hayek / Nicolas-G-Hayek-Strasse, 2502 Biel/Bienne, Switzerland (Bern)