Junior PR & Social Media Project Lead Swiss Market

Swatch; Bern; Ibrido; CHF 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

Swatch in Biel/Bienne, Switzerland, is seeking a Junior PR & Social Media Project Leader Swiss Market 100% to develop local PR, influencer and social media activities aligned with global objectives. You will build relationships with journalists, media partners and content creators, acting as the market’s primary media contact and coordinating press relations and product loan requests.

The role focuses on storytelling opportunities, managing influencer partnerships from briefing to reporting,

Competenze

• Bachelor’s or master’s degree in communications, marketing, or related discipline.
• 3–5 years in PR or external communications.
• Successful track record in pitching and placing stories with top tier media.
• Extensive network within the Swiss media and influencer landscape.
• Strong networking mindset and passion for brand building.
• Ability to work in a fast-paced environment with high-volume projects.
• Detail-oriented, organized and reliable team player.

Mansioni

• Develop and implement local PR, influencer and social media activities in line with global objectives.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing media inquiries and press relations.
• Identify storytelling opportunities and generate earned media coverage around product launches and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and reporting.
• Create, adapt and coordinate engaging content for local social channels per brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media trends and translate insights into opportunities.
• Collaborate with internal stakeholders and international teams for consistent communications.
• Manage assigned budget and report on ROI.

Conoscenze

Media relations

Influencer partnerships

Content creation

Event planning

Budget management

Formazione

Bachelor’s or Master’s degree in communications/marketing

Descrizione del lavoro

Swatch in Biel/Bienne, Switzerland, is seeking a Junior PR & Social Media Project Leader Swiss Market 100% to develop local PR, influencer and social media activities aligned with global objectives. You will build relationships with journalists, media partners and content creators, acting as the market’s primary media contact and coordinating press relations and product loan requests.

The role focuses on storytelling opportunities, managing influencer partnerships from briefing to reporting,