Head of Marketing (m/f/d)

LogObject AG; Schweiz; Remote; CHF 150,000 - 230,000; Full time

Job summary

LogObject AG in Switzerland seeks a Head of Marketing to own the marketing strategy and execution. You will position our software for mission-critical environments, strengthen brand visibility, and work closely with sales and executive management.

You will lead market planning, account-based marketing, and multi-channel campaigns, while developing content, references, and events to drive growth across the DACH region.

Qualifications

• Degree in marketing, business administration, communication or a related field.
• Several years of leadership experience in B2B software or technology.
• Strong digital skills and fluency in German and English.

Responsibilities

• Develop market and communication strategies, including go-to-market plans for the DACH region.
• Establish and grow an account-based marketing program with the sales team.
• Plan and manage integrated lead generation campaigns across channels.
• Create concepts for trade fairs, customer events and decision-maker events.
• Develop customer references and specialist content.
• Oversee company website, social media, and both internal and external communications.
• Conduct market and competitor analyses to support positioning.
• Lead and develop a small marketing team and manage external agencies.

Skills

Marketing leadership

Market research

Sales collaboration

Public relations

Digital skills

German language

English language

Team leadership

Education

Degree in marketing or related field

Job description

Since 1998, LogObject has been developing software for mission-critical environments. Emergency services, public authorities and industrial companies across the DACH region (Germany, Austria and Switzerland) use our solutions to manage more than 500,000 operations and over 50,000 field service technicians every day.

As a family-owned company with around 270 employees, we continue to grow and strategically expand our market presence. To achieve these ambitions, we rely on skilled, dedicated and motivated employees across all areas of our business.

As Head of Marketing, you will take overall responsibility for the development and implementation of LogObject AG's marketing strategy. You will position our software solutions in the market, strengthen brand visibility among customers and public authorities, and work closely with the sales team and executive management.

• Develop market and communication strategies, as well as go-to-market strategies for existing and new markets, particularly across the DACH region.
• Establish and further develop an account-based marketing programme for our key accounts in close collaboration with the sales team.
• Plan and manage integrated lead generation campaigns across all channels.
• Develop concepts for trade fair appearances, customer events and events aimed at decision-makers.
• Develop customer references and specialist content.
• Take responsibility for the company website, social media, and internal and external communications.
• Conduct market and competitor analyses and gather market intelligence to support strategic positioning.
• Lead and develop a small marketing team and manage external agencies and service providers.
• Strategic marketing and planning: You have extensive experience in marketing planning, marketing management and developing comprehensive brand and communication strategies.
• Market research and analysis: You have strong skills in market research, data analysis and translating insights into effective market positioning and target audience strategies.
• Sales and business development: You have experience collaborating with sales teams, understand sales processes and contribute to developing go-to-market strategies.
• Public relations and communications: You have experience in public relations, media relations and managing external communication channels, including events and digital platforms.
• Additional qualifications: A degree in marketing, business administration, communications or a related field; several years of leadership experience in the B2B software or technology sector; strong digital skills; excellent German and English language skills; a collaborative mindset; and a structured, results-oriented approach.
• Professional experience: At least four years of experience in marketing.
• Work authorisation: Valid authorisation to work in Switzerland.
• Dynamic environment: Enjoy a straightforward working environment with direct customer contact.
• Development opportunities: Opportunities to specialise internally or take on additional responsibilities.
• Learning and development: Internal and external training opportunities to continuously expand your knowledge and skills.
• Team spirit: Be part of an open, innovative and international team.
• Flexibility: Work independently in a flexible and supportive environment.