Head of Marketing — B2B Software Growth & Brand Leader

LogObject AG; Schweiz; Remote; CHF 150.000 - 230.000; Vollzeit

Zusammenfassung

LogObject AG in Switzerland seeks a Head of Marketing to own the marketing strategy and execution. You will position our software for mission-critical environments, strengthen brand visibility, and work closely with sales and executive management.

You will lead market planning, account-based marketing, and multi-channel campaigns, while developing content, references, and events to drive growth across the DACH region.

Qualifikationen

• Degree in marketing, business administration, communication or a related field.
• Several years of leadership experience in B2B software or technology.
• Strong digital skills and fluency in German and English.

Aufgaben

• Develop market and communication strategies, including go-to-market plans for the DACH region.
• Establish and grow an account-based marketing program with the sales team.
• Plan and manage integrated lead generation campaigns across channels.
• Create concepts for trade fairs, customer events and decision-maker events.
• Develop customer references and specialist content.
• Oversee company website, social media, and both internal and external communications.
• Conduct market and competitor analyses to support positioning.
• Lead and develop a small marketing team and manage external agencies.

Kenntnisse

Marketing leadership

Market research

Sales collaboration

Public relations

Digital skills

German language

English language

Team leadership

Ausbildung

Degree in marketing or related field

Jobbeschreibung

LogObject AG in Switzerland seeks a Head of Marketing to own the marketing strategy and execution. You will position our software for mission-critical environments, strengthen brand visibility, and work closely with sales and executive management.

You will lead market planning, account-based marketing, and multi-channel campaigns, while developing content, references, and events to drive growth across the DACH region.