Head of Creative, Core Brand Design

On; Zürich; Vor Ort; CHF 150.000 - 210.000; Vollzeit

Benefits dieser Stelle

Growth-focused environment

Equal opportunity employer

Zusammenfassung

On Zürich is seeking a Head of Creative, Core Brand Design to own and evolve the brand's visual language. You will lead the design systems, frameworks and guidelines that ensure every On expression is coherent and unmistakably On.

This senior role stewards brand integrity across packaging, retail graphics, and brand assets and reports to the Global Head of Brand Creative. You will empower a design team, translate upstream direction into executable brand systems, and collaborate with Brand

Qualifikationen

• 10+ years of experience in brand design, graphic design or creative direction.
• 5+ years in senior leadership roles.
• Proven track record coaching and empowering design teams.
• Experience leading brand design systems within a global brand or top-tier agency.
• Strong portfolio demonstrating system-led thinking and brand governance.

Aufgaben

• Own and evolve the core visual design systems for the On brand.
• Set a bold direction and translate ambition into scalable design systems.
• Design, maintain and refine frameworks, guidelines and toolkits for consistent execution.
• Coach a high-performing design team and create growth opportunities.
• Lead through others to enable cross-organizational brand execution with excellence.
• Ensure global scale while preserving clarity and distinctiveness of the visual language.
• Translate creative intent into robust, executable brand systems.
• Collaborate with Brand Foundations to interpret upstream direction into systems.
• Work with product, retail, digital and marketing to align categories and channels.

Kenntnisse

Brand design leadership

Design governance

System-led thinking

Communication

Mentoring / coaching

English proficiency

Jobbeschreibung

In shortWe’re looking for a senior creative leader to own, evolve and protect the core visual design language of the On brand.

In shortWe’re looking for a senior creative leader to own, evolve and protect the core visual design language of the On brand. As Head of Creative, Core Brand Design, you will be responsible for the design systems, frameworks and guidelines that ensure every expression of On feels coherent, consistent and unmistakably On. This role focuses on the brand’s core — the visual rules, structures and tools that enable scale without dilution. You will lead and empower a design team responsible for maintaining and evolving On’s core brand assets across packaging, retail graphic systems, brand guidelines and beyond. Working closely with Brand Foundations, Brand Voice and downstream creative teams, you will ensure that creative ambition is translated into clear, usable systems that teams around the world can execute with confidence. This is a senior leadership role focused on stewardship, clarity and long-term brand integrity. The role reports to the Global Head of Brand Creative, Brand Voice.

Your mission

• Own and evolve the core visual design systems that give the On brand its coherence and recognisability.
• Set a bold direction for the team, bringing clarity to complexity and translating creative ambition into clear, scalable design systems.
• Design, maintain and refine frameworks, guidelines and toolkits that enable consistent execution across all touchpoints.
• Empower and coach a high-performing design team, creating the conditions for individuals to grow and do their best work.
• Lead through others: building trust, removing barriers and enabling teams across the organisation to execute the brand with excellence.
• Ensure the brand’s visual language scales globally without losing clarity, craft or distinctiveness.
• Translate creative intent into robust, practical design systems that teams can apply with precision.
• Partner closely with Brand Foundations to interpret upstream creative direction into executable brand systems.
• Work with product, retail, digital and marketing teams to ensure alignment and consistency across categories and channels.
• Act as a steward of the brand - protecting quality, coherence and integrity while enabling evolution.
• Lead with clarity and rigor, balancing creative excellence with operational effectiveness

Your story

• 10+ years of experience in brand design, graphic design or creative direction, with 5+ years in senior leadership roles
• Proven track record of coaching and empowering high-performing design teams, supporting the growth and development of individuals
• Proven experience leading and evolving brand design systems within a global brand or top-tier agency
• A strong portfolio demonstrating system-led thinking, design governance and large-scale brand implementation
• You act as a multiplier, not the star. You raise others up, give honest feedback, and create conditions where people can do their best work
• Highly detail-oriented, with a strong eye for craft, consistency and executional excellence
• Comfortable working at scale, managing complexity and enabling multiple teams to succeed
• A clear and confident communicator, able to articulate design decisions and standards with authority
• Fluent in English, written and spoken

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.