Senior Director - Apparel Marketing

ON.com; Zürich; Vor Ort; CHF 150.000 - 200.000; Vollzeit

Benefits dieser Stelle

Collaborative environment

Opportunity for impact

Commitment to inclusivity

Zusammenfassung

A premium sportswear brand is seeking a Senior Director of Apparel Marketing who will be pivotal in elevating the global brand, defining strategies, and leading a talented team. The ideal candidate will have over 15 years of experience in brand management, exceptional leadership skills, and a track record of aligning with executive leadership. This role offers the chance to shape the future of a fast-growing global brand with a strong emphasis on performance and design.

Qualifikationen

• 15+ years of experience in brand management or strategy within premium sportswear, fashion, or consumer industries.
• Minimum of 8+ years in a senior managerial role overseeing a multi-category brand portfolio.
• Ability to architect long-term strategic plans and align senior leadership.

Aufgaben

• Elevate the global brand and architect its strategy.
• Align brand strategy across the organization.
• Drive talent excellence within the Apparel Brand team.

Kenntnisse

Global brand management

Brand strategy

Leadership

Presentation skills

Strategic planning

Jobbeschreibung

The Senior Director of Apparel Marketing, reporting directly into the CMO. Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion our culture, and be recognized as a guardian of the Apparel brand portfolio and strategic direction, ensuring all Marketing efforts in Apparel align with the main On priorities, influenced by the external global landscape.

Your Mission

Your core mission is to elevate the global On brand by architecting the structure, defining the strategy, and leading the talent required to execute our brand promise across all categories.

Set the Enterprise Brand Vision & Governance: Define the long‑term, multi‑year architecture for the Apparel Brand Management function, dictating how all category brand leads (including the Head of Brand, Apparel) approach their business to ensure a unified global brand identity.

Align and secure buy‑in from the C‑suite and all regional Managing Directors on the overarching brand strategy and resource allocation across major product verticals.

Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest‑value opportunities for On’s sustainable growth.

Drive Organizational and Talent Excellence: Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive the architecture of the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision‑making rights between product, marketing, and commercial teams globally.

Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs.

Measure for Systemic Evolution: Establish and mandate the key performance indicators (KPIs) and metrics (e.g., brand health, cultural relevance, portfolio value) used across all apparel categories and regions to measure brand success.

Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level.

Your story

You are a recognized executive leader with a track record of driving change and growth at a global scale. You possess the intellectual curiosity and gravitas necessary to challenge the status quo at the highest levels of the organization while fostering a culture of high performance and psychological safety within your team.

You see yourself as an enterprise‑level strategist, capable of navigating ambiguity and complexity to deliver simple, high‑impact organizational solutions. You are a Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership.

Qualifications

• 15+ years of progressive leadership experience in global brand management, brand strategy, or equivalent roles within premium sportswear, fashion, or consumer industries.
• Minimum of 8+ years in a senior managerial role, managing a team of Director‑level or equivalent leaders and overseeing a complex, multi‑category brand portfolio.
• Demonstrated ability to architect long‑term strategic plans (5‑year horizon) and successfully align C‑suite, regional presidents, and cross‑functional SVP/EVP leadership teams.
• Executive‑level presence and exceptional presentation skills; comfortable presenting strategy, performance, and organizational recommendations in front of large internal and external audiences.
• High level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams.

About the Team

You are part of the Brand Strategy leadership team and act as the most senior media leader within On. You lead a global team of media planners and leaders, ensuring strong alignment between global direction and regional execution.

You set the standard for how media decisions are made across the organization. You bring a clear point of view, grounded in experience and insight, and you collaborate closely across Marketing, Commercial, Digital, and regional teams to ensure consistency and impact.

What we offer

At On, you will help shape the future of a fast‑growing global brand that values performance, design, and innovation in equal measure. You will work in a highly collaborative environment with strong ownership, clear ambition, and the opportunity to make a lasting impact.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.