Head of Communications & Growth

Paint It Easy; Zürich; Vor Ort; CHF 180.000 - 240.000; Vollzeit

Zusammenfassung

Paint It Easy in Switzerland seeks a senior leader to own Communications & Growth. You will drive strategy across marketing, CRM, partnerships and community, working closely with founders and department leads. In this hands-on role, you will build processes, systems and eventually a team to scale the brand.

You will connect with Swiss culture and market, shape campaigns, and measure business impact through KPIs, aiming to attract and retain customers while expanding across locations.

Qualifikationen

• Proven track record in marketing, growth, communications, CRM or partnerships.
• Strong strategic thinking, creativity and commercial instinct with hands-on execution.
• Fluent German and strong English; Swiss German is a plus.
• Experience leading a Communications & Growth team.
• Ability to build partnerships with universities, cultural organisations, hotels, media and businesses.

Aufgaben

• Shape the overall communications and growth strategy across Paint It Easy and turn it into measurable action.
• Oversee social media, content, paid acquisition, CRM and customer retention, campaigns, partnerships, PR, community building and new-location launches.
• Build a scalable growth engine around a strong brand and measurable impact.
• Understand where new customers come from, improve conversion, drive retention and cross-sell across activities.
• Develop partnerships with companies, institutions, universities, cultural organisations, hotels, local businesses, creators and media; collaborate with Events for B2B growth.
• Create a vivid social and content presence that feels unmistakably Paint It Easy.

Kenntnisse

Marketing

Growth

CRM

Retention

Partnerships

Community

Leadership

Strategy

Execution

Jobbeschreibung

Help us build Switzerland’s leading creative lifestyle brand.

Paint It Easy is growing.

What started with painting workshops has developed into a growing ecosystem ofCreative Cafés, painting and ceramics studios, courses, events, memberships, corporate experiences and creative communitiesacross Zürich and Basel.

Our ambition is bigger than running great workshops.

We’re building the infrastructure that makes creativity a lifestyle.

And we’re looking for aHead of Communications & Growthto help us make that ambition visible — and turn it into growth.

The Role

You will take ownership of how Paint It Easyattracts customers, communicates with them, converts them, brings them back and builds long-term relationships around the brand.

Your world connects:

MARKETING + GROWTH + CRM & RETENTION + PARTNERSHIPS + COMMUNITY

This is a senior role, but it is also ahands-on role.

You’ll work directly with the founders and other department leads. In the beginning, you’ll execute many things yourself while building the processes, systems and eventually the team around you.

DO → UNDERSTAND → SYSTEMISE → MEASURE → DELEGATE → LEAD

That is very much how we see the development of this position.

What You’ll Work On

You’ll shape the overall communications and growth strategy across Paint It Easy and turn it into measurable action.

This includessocial media and content, paid acquisition, CRM and customer retention, campaigns, partnerships, PR, community building and new-location launches.

You’ll help us understand where new customers come from, improve how we convert them, create reasons for them to return, cross-sell between our different activities and build stronger relationships with our community.

You’ll develop partnerships withcompanies, institutions, universities, cultural organisations, hotels, local businesses, creators and media, while working closely with our Events team on B2B growth.

And you’ll help us build a social and content presence that feels unmistakablyPaint It Easy.

The goal is not simply to produce more communication.

It is to build ascalable growth engine around a strong brand.

Who We’re Looking For

We’re looking for someone who combinesstrategic thinking, creativity and commercial instinct with a strong bias toward action.

You should be comfortable beinghands-on today, while having theleadership potential and ambition to build, develop and lead a Communications & Growth team as Paint It Easy grows.

You probably bring several years of relevant experience acrossmarketing, growth, communications, brand, CRM, partnerships or community, ideally with experience taking meaningful ownership rather than working only within one narrow specialisation.

You understand digital marketing and social media, but you’re equally interested in customer behaviour, brand building and what actually drives people to book, return and recommend something.

You’re comfortable with numbers and concepts such asCAC, conversion, ROAS, retention and customer lifetime value. We want communications to ultimately be measured by business impact, not communication output alone.

Switzerland matters.

Paint It Easy is an international brand and working environment, but our customers, partners, institutions and communities are here in Switzerland.

For this reason, we are specifically looking for someone withstrong familiarity with Swiss culture, the Swiss market and the way people and organisations communicate here.

Fluent German is required, alongside strong English. Swiss German is a strong advantage.

You should feel comfortable communicating with both our international audience and our local Swiss customers, businesses, institutions, partners and media.

You Might Be a Great Fit If You…

• are bothcreative and commercially minded
• can move comfortably between strategy and execution
• understand social media, content and digital customer acquisition
• think naturally about customer journeys, CRM and retention
• enjoy building partnerships and relationships
• are comfortable with data, KPIs and measuring commercial impact
• understand theSwiss market and cultural environment
• speakfluent German and strong English
• enjoy entrepreneurial environments where not everything has already been built
• want tobuild and lead a team, rather than simply inherit one
  

Why Paint It Easy?

Because this is an opportunity to help shape a brand while it is still being built.

We already have multiple locations, thousands of customers and a growing portfolio of creative experiences. The next step is to connect all of this intoone recognisable, loved and scalable creative-lifestyle brand.

You’ll have substantial ownership over your area and work closely with the founders on where Paint It Easy goes next.

Success isn’t simply more followers.

It meansmore people discovering creativity through Paint It Easy, returning to it and eventually making it part of their lives.