Head of Brand & Product Strategy - Performance Running

On AG; Zürich; On-site; CHF 180,000 - 240,000; Full time

Job summary

On AG in Zürich is seeking a Head of Product Brand for Performance Running to shape the vision of becoming the world’s leading running brand. You will own the business strategy for premier Product Franchises, driving commercial targets and elevating brand credibility among runners and retailers.

You will lead cross-functional teams across Product, Marketing, Commercial, and Athlete strategy to deliver category plans, GTM excellence, and strong product lifecycles.

Qualifications

• 8+ years in brand management, GTM, product management or strategy.
• Deep understanding of global running market and consumer insights.
• Strong presentation and interpersonal skills; senior leadership collaboration.
• Independent, solution-oriented mindset with proactive work ethic.
• Proficiency in MS Office (Excel, PowerPoint).
• Excellent English communication, both written and spoken.

Responsibilities

• Lead cross-functional teams across Product, Marketing, Commercial and Athlete strategy to define and execute a category plan.
• Own the business plan and financial targets for a footwear portfolio and franchises.
• Drive franchise growth, track performance, and provide actionable insights in reviews.
• Lead product vision and positioning with Product Management to optimize lifecycles.
• Partner with Marketing to craft franchise narratives and build cohesive head-to-toe stories.
• Align with Commercial teams and regional merchandisers for optimal assortments.
• Collaborate with DTC to deliver premium omnichannel experiences for runners.

Skills

Brand management

Go-to-market (GTM)

Product management

Strategy

Leadership & influence

Analytical skills

MS Office (Excel, PowerPoint)

Communication in English

Education

Bachelor's degree

Tools

MS Office

Job description

On AG in Zürich is seeking a Head of Product Brand for Performance Running to shape the vision of becoming the world’s leading running brand. You will own the business strategy for premier Product Franchises, driving commercial targets and elevating brand credibility among runners and retailers.

You will lead cross-functional teams across Product, Marketing, Commercial, and Athlete strategy to deliver category plans, GTM excellence, and strong product lifecycles.