Head Marketing & Communication (80-100%)

Swisscontact; Zürich; Hybrid; CHF 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Flexible working models

Development opportunities

Encourages women to apply

Zusammenfassung

Swisscontact invites applications for Head Marketing & Communication in Zurich. The role develops an integrated marketing and communications strategy to strengthen the organisation’s private-sector development positioning, and translates it into priorities, resources and measurable objectives.

You will lead fundraising campaigns, oversee digital channels, and drive storytelling-driven campaigns. The position requires eight+ years in marketing/communications, deep digital and analytics expertise,

Qualifikationen

• Higher education in marketing, communication or related fields (university degree, technical college or equivalent training and further education).
• At least eight years of professional experience in marketing and communications.
• In-depth understanding of digital marketing, social media, content strategies, multimedia communications, publishing workflows, marketing technologies, and data-based performance measurement.
• Familiarity with relevant tools and platforms, like MS Dynamics CRM, CMS, Adobe Creative Cloud, Google Marketing Platform.
• An entrepreneurial, proactive, and constructive mindset, combined with a high level of motivation to work in international development.
• Proven success in developing and implementing communications strategies in complex matrix organisations, ideally in the internationally active private services sector or international cooperation.
• Proven leadership and change-management experience, combined with a pragmatic and action-oriented approach.
• Experience in planning and delivering effective campaigns with a strong focus on organic reach.
• Strong communication skills, conceptual and strategic competencies, willingness to innovate, and openness to new technologies and trends.

Aufgaben

• Develop an integrated marketing and communications strategy to strengthen Swisscontact’s positioning.
• Translate strategy into clear priorities, resource allocation, and measurable objectives.
• Monitor and report on marketing goals and KPIs, ensuring implementation and optimisation.
• Develop and lead fundraising campaigns and marketing activities across digital channels, social media, PR and corporate communications, drawing on compelling in-house storytelling.
• Develop innovative digital strategies and optimise processes using AI tools, automation and emerging technologies to increase reach, impact and efficiency.
• Build and cherish a network of contacts with media and other stakeholders in the private and public sector.
• Lead and develop a small marketing and communication team in Zurich, providing hands-on support when required. Oversee annual planning, reporting, budgeting and human resource management for the team.
• Leveraging a network of regional communication managers to drive alignment of marketing and communication strategies across regions and ensure consistent compliance with communication and brand standards throughout the organisation.

Kenntnisse

Digital marketing

Social media

Content strategies

Data-driven performance

Leadership

Change management

Campaign planning

Intercultural skills

Ausbildung

University degree in marketing or related field

Further education/training

Tools

MS Dynamics CRM

CMS

Adobe Creative Cloud

Google Marketing Platform

Jobbeschreibung

Head Marketing & Communication (80-100%)

Further develop an integrated marketing and communications strategy that strengthens Swisscontact’s positioning as a private sector-oriented development organisation with key clients and partners in target markets.

Translate the strategy into clear priorities, resource allocation, and measurable objectives.

Monitor and report on marketing goals and KPIs, ensuring implementation, evaluation and optimisation.

Develop, lead and continuously improve fundraising campaigns and marketing & communications activities across digital channels, social media, PR and corporate communications, drawing on compelling in-house storytelling.

Develop innovative digital strategies and optimise processes using AI tools, automation and emerging technologies to increase reach, impact and efficiency.

Build and cherish a network of contacts with media and other stakeholders in the private and public sector.

Lead and develop a small marketing and communication team in Zurich, providing hands-on support when required. Oversee annual planning, reporting, budgeting and human resource management for the team.

Leveraging a network of regional communication managers to drive alignment of marketing and communication strategies across regions and ensure consistent compliance with communication and brand standards throughout the organisation.

Requirements

Higher education in marketing, communication or related fields (university degree, technical college or equivalent training and further education).

At least eight years of professional experience in marketing and communications.

In-depth understanding of digital marketing, social media, content strategies, multimedia communications, publishing workflows, marketing technologies, and data-based performance measurement.

Familiarity with relevant tools and platforms, like MS Dynamics CRM, CMS, Adobe Creative Cloud, Google Marketing Platform.

An entrepreneurial, proactive, and constructive mindset, combined with a high level of motivation to work in international development.

Proven success in developing and implementing communications strategies in complex matrix organisations, ideally in the internationally active private services sector or international cooperation.

Proven leadership and change-management experience, combined with a pragmatic and action-oriented approach.

Experience in planning and delivering effective campaigns with a strong focus on organic reach.

Strong communication skills, conceptual and strategic competencies, willingness to innovate, and openness to new technologies and trends.

Strong intercultural skills and ability to navigate diplomatically within heterogeneous team settings.

Flexibility and willingness to selected travel to our project countries in Africa, Asia, Latin America, and Eastern Europe.

Excellent command of English and German is a must. Good French and/or Spanish skills are an advantage.

What Swisscontact offers

A meaningful and challenging role with a high degree of personal responsibility and scope for shaping in an international context of high social relevance.

An agile organization with a culture of mutual respect, trust, and teamwork.

The opportunity to help shape Swisscontact's strategic direction.

Flexible working models and development opportunities.

We look forward to receiving your online application with the following documents: letter of motivation, curriculum vitae, diplomas and references. Please apply exclusively via the online application portal.

We particularly encourage women to apply.

Swisscontact - Swiss Foundation for Technical Cooperation

Swisscontact is an independent non-profit development organisation established in 1959 by representatives of the Swiss private sector and civil society.

Our development work focuses on unleashing the potential of private initiatives in developing and emerging countries. We foster sustainable and inclusive economic development with the objective of improving the quality of life for all.

Our work is based on three foundational pillars: We strengthen the competencies of individuals so they can improve their income and their opportunities for employment; we enhance the competitiveness of businesses to help them grow and become more resilient; we promote socio-economic systems that favour comprehensive development for widespread prosperity.

The organisation is currently active in 138 projects in 39 countries with around 1200 employees. It is headquartered in Zurich, Switzerland.

Foundation

Swisscontact is an independent non-profit development organisation established in 1959 by representatives of the Swiss private sector and civil society.

Team

The abilities and readiness for action of our employees are decisive for our projects’ ability to achieve sustainable impact, as well as our long-term success. As an attractive employer, Swisscontact invests in a positive management and work culture. This is defined by our fundamental understanding of development intended to serve not only our beneficiaries in project countries but our employees as well.

With a clear focus on vocational education, entrepreneurship, financial inclusion, and green economy, we implement projects that generate income, foster employment, and enable structural changes. All locally anchored, impact-oriented, and in partnership.

Head Marketing & Communication (80-100%)