Growth Marketing Specialist (m/w/d)

Nexi Group; Zürich; Hybrid; CHF 120,000 - 150,000; Full time

Benefits offered by this job

Home office stipend

Fitness allowance

30 days holiday

Job summary

Nexi, based in Wallisellen near Zurich, seeks a Growth Marketing Specialist to design and execute integrated campaigns across digital and offline channels. You will drive lead generation and contribute to pipeline growth for the Swiss market, collaborating with the Enterprise Sales team on ABM initiatives.

The role demands strong German and English skills, 3+ years in B2B marketing, and hands-on experience with CRM/marketing automation platforms.

Qualifications

• Native German fluency and excellent English required.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3+ years in B2B marketing, demand generation, growth marketing, or campaign management; 6+ years marketing overall.
• Proven multi-channel campaign planning including email, webinars, events, and digital.
• Hands-on experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Dynamics).
• Strong analytics; able to translate data into actionable insights.
• Proactive, accountable, and hands-on in ownership of area.

Responsibilities

• Develop and execute growth marketing strategies driving lead generation and pipeline growth across digital and offline channels.
• Partner with Enterprise Sales to design and implement ABM initiatives that accelerate opportunities.
• Lead end-to-end campaign management with direct sales for alignment with revenue goals.
• Conceptualize and deliver webinars, events, email programs, and ABM campaigns across the customer journey.
• Collaborate with Sales for seamless lead handoff, nurturing, and pipeline development.
• Monitor campaign performance, funnel metrics, and optimize for growth.
• Create reports and dashboards to support decision-making across Marketing and Management.

Skills

German fluency

English fluency

Can-do attitude

Analytical mindset

Education

Bachelor's in Marketing

Tools

Salesforce

HubSpot

Marketo

Dynamics 365

Job description

What if your next job lets you simplify payments, every single day?

Join Nexi and be part of a collaborative, inclusive workplace where you can learn, grow, and make an impact everyday.

About Nexi

At Nexi, we're simplifying the future of digital payments. As one of Europe's leading payment companies, we combine international scale with the dynamism of a fast-moving tech company. With over 9,000 colleagues across more than 25 countries, we're shaping how people and businesses pay and interact every day. Here, your skills, curiosity, and ambition don't just support the business. They help shape what comes next.

Your Everyday at Nexi

As a Growth Marketing Specialist, you’ll join a collaborative and forward-thinking Swiss marketing team based in Wallisellen (Zurich). Together, we design and execute integrated marketing initiatives across digital and offline channels, helping businesses discover the value of Nexi's payment solutions while supporting lead generation and pipeline growth for the Swiss market.

About Your Future Role

• Develop and execute growth marketing strategies that drive lead generation and pipeline growth across both digital and offline channels.
• Partner closely with our Enterprise Sales team to design and implement targeted Account-Based Marketing (ABM) initiatives that accelerate business opportunities.
• Lead end-to-end campaign management in collaboration with our direct sales teams, ensuring alignment with business objectives and revenue goals.
• Conceptualize, coordinate, and deliver impactful webinars, events, email marketing programs, and ABM campaigns that engage prospects throughout the customer journey.
• Work hand-in-hand with Sales to ensure seamless lead handoff, effective lead nurturing, and continuous pipeline development.
• Monitor campaign performance and marketing funnel metrics, identifying opportunities for optimization and growth.
• Create insightful reports, dashboards, and data-driven recommendations that support decision-making across Marketing and Management.

What We Value in You

We’re looking for someone eager to make a difference. Here’s what we value:

Essential Qualifications:

• Native-level fluency in (Swiss-)German and excellent English. Deep understanding of the Swiss business landscapes.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in B2B marketing, demand generation, growth marketing, or campaign management and at least 6+ years of marketing experience.
• Proven experience planning and executing multi-channel marketing campaigns, including email marketing, webinars, events, and digital marketing initiatives.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, or similar).
• Strong analytical skills with the ability to interpret campaign performance data, build reports, and translate insights into actionable recommendations.
• A true can-do and hands-on mentality. Taking responsibility and accountability for your area.

Bonus Skills:

• Experience with Account-Based Marketing (ABM) programs targeting enterprise customers.
• Familiarity with B2B technology, fintech, payments, or financial services industries.
• Knowledge of digital marketing channels, including paid media, SEO, and social media advertising.
• Project management experience and the ability to coordinate multiple stakeholders across different teams and markets.

Even if you don’t check every box, your unique potential and willingness to learn could set you apart.

What’s in it for You?

• Attractive salary and a competitive benefits package (e.g. contribution towards your home office comfortability, fitness abo, 30 days holidays, etc.) to reward your expertise and contributions
• Join a national Team with the support of our European stakeholder: Collaborate with experts from Switzerland and across Europe and bring your ideas to life in a dynamic, global environment
• Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential

Life and Culture at Nexi

Working at Nexi means collaborating across teams, markets, and disciplines to solve complex challenges and deliver meaningful results. You'll be part of an environment where knowledge sharing, continuous improvement, and teamwork are part of everyday life. Discover more about our culture, values, and what it's like to be part of Nexi on our Life at Nexi page.

Diversity and Inclusion Commitment

At Nexi, diversity and inclusion are at the heart of who we are. By embracing differences and fostering respect, we build a culture where every individual has the opportunity to learn, grow, and succeed.

Next starts with you, everyday

At Nexi, our next idea, our next innovation, starts with you. Join us today.