Growth-Driven Digital Publisher & Campaign Leader

Bank Vontobel AG

Zürich

On-site

CHF 110,000 - 150,000

Full time

5 days ago

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Job summary

Bank Vontobel AG in Zürich is seeking a Digital Growth and Web Publishing Manager to drive acquisition campaigns and publish content across the enterprise CMS. You will connect tracking data to business impact, optimize the client journey, and coordinate across marketing, agencies, and technology teams.

The role requires a strong analytical mindset, hands-on tagging and analytics, and fluency in English and German.

Qualifications

Minimum five years of experience in digital marketing and web content management.
Experience managing SEA and paid media campaigns with budgeting and performance measurement.
Strong analytical mindset with ability to translate data into improvements.
Hands-on tagging, analytics, and conversion tracking experience.
Experience with CRM handover and commercial outcomes.

Responsibilities

Plan, execute and optimise digital acquisition campaigns across SEA, paid social, and display.
Manage end-to-end digital acquisition journey with CRM handover.
Implement and validate campaign tagging, events, and reporting.
Monitor budgets and analyse performance to improve conversion.
Publish and maintain content in the enterprise CMS across markets and languages.
Coordinate publication of regulatory content with approvals.
Improve content structure to support GEO marketing and better user journeys.
Collaborate with marketing, agencies and tech teams on projects.
Develop marketing workflows and leverage automation and AI tools.