Digital Growth and Web Publishing Manager 100%

Bank Vontobel AG; Zürich; On-site; CHF 110,000 - 150,000; Full time

Job summary

Bank Vontobel AG in Zürich is seeking a Digital Growth and Web Publishing Manager to drive acquisition campaigns and publish content across the enterprise CMS. You will connect tracking data to business impact, optimize the client journey, and coordinate across marketing, agencies, and technology teams.

The role requires a strong analytical mindset, hands-on tagging and analytics, and fluency in English and German.

Qualifications

• Minimum five years of experience in digital marketing and web content management.
• Experience managing SEA and paid media campaigns with budgeting and performance measurement.
• Strong analytical mindset with ability to translate data into improvements.
• Hands-on tagging, analytics, and conversion tracking experience.
• Experience with CRM handover and commercial outcomes.

Responsibilities

• Plan, execute and optimise digital acquisition campaigns across SEA, paid social, and display.
• Manage end-to-end digital acquisition journey with CRM handover.
• Implement and validate campaign tagging, events, and reporting.
• Monitor budgets and analyse performance to improve conversion.
• Publish and maintain content in the enterprise CMS across markets and languages.
• Coordinate publication of regulatory content with approvals.
• Improve content structure to support GEO marketing and better user journeys.
• Collaborate with marketing, agencies and tech teams on projects.
• Develop marketing workflows and leverage automation and AI tools.

Skills

SEA campaigns

Paid media

Campaign tagging

Website analytics

CMS publishing

CRM handover

Data interpretation

Stakeholder coordination

HTML/CSS/JS

Fluent English

Fluent German

Education

Master’s degree

Tools

SQL

Image editing

Adobe Photoshop

Enterprise CMS

Google Analytics

Job description

Digital Growth and Web Publishing Manager 100%

Do you enjoy creating digital campaigns, publishing web content and using data to improve the full client journey? Do you combine an analytical mindset with experience in digital marketing, tracking and website publishing? Join Vontobel in a role that connects digital client acquisition with engaging and reliable website experiences.

As a Digital Growth & Web Publishing Manager, you will execute and optimise digital campaigns while creating and maintaining content across Vontobel’s websites. You will use tracking and analysis to understand the full client journey, identify improvements and connect digital activity with commercial impact.

What would your role be?

• Plan, execute and optimise digital acquisition campaigns, with a focus on SEA, paid social and display advertising, coordinating email activity where relevant.
• Manage and optimise the end-to-end digital acquisition journey, connecting campaign targeting, website engagement, contact requests, CRM handover and follow-up in collaboration with the relevant teams.
• Implement and validate campaign and website tracking, including tagging, conversion events and reporting, working with analytics and technology colleagues.
• Monitor campaign budgets and analyse performance across the journey, identifying drop-offs and opportunities to improve client conversion and acquisition efficiency.
• Create, publish and maintain website content and campaign landing pages directly in the enterprise CMS, including versions for different markets and languages.
• Support timely and accurate publication of regulatory, market-sensitive and client content, including financial results and media releases, following agreed approval processes.
• Support the transition from an SEO to a GEO marketing landscape by improving content and page structure as well as user journeys through website analytics, A/B testing and conversion optimisation.
• Check pages before publication for accuracy, functionality, brand consistency and required approvals.
• Coordinate with a broad set of stakeholders reaching from marketing teams to agencies and technology specialists to deliver campaigns, website updates and smaller digital projects.
• Develop new marketing workflows, use relevant automation and AI tools, and adapt digital journeys to changing client behaviour.

What are we looking for?

• At least five years of relevant experience across digital marketing and web content management, with practical experience in both campaign execution and enterprise CMS publishing.
• Experience in managing SEA and paid media campaigns, with a good understanding of targeting, budget management and performance measurement.
• A strong analytical mindset, with the ability to interpret data, identify patterns and translate findings into practical improvements.
• Hands-on experience with campaign tagging, tag management, website analytics and conversion tracking, including validation of tracking accuracy and data quality.
• Experience in optimising the full digital client journey, including landing pages and contact requests, with an understanding of CRM handover, follow-up and commercial outcomes.
• A structured working style and strong attention to detail, especially when managing multiple content versions with a tight time to market.
• Strong stakeholder and project coordination skills, with the ability to prioritise competing requests and work effectively across teams.
• Fluent in English and German. Additional languages are an advantage.
• Experience with HTML/CSS/JavaScript, SQL or image-editing tools would be an advantage.
• Experience in financial services or another regulated industry is a plus.

• Work location 8002 Zürich (ZH)
• Additional information on the place of work Baar from 2030
• Workload 100%
• Employment start Immediately
• Employment duration Permanent

• Qualification skilled
• Work experience More than 3 years
• Education Master’s degree from a university or equivalent

• German Orally : Very good knowledge Written : Very good knowledge
• English Orally : Very good knowledge Written : Very good knowledge

• By online Online form