Global Product Marketing Leader — Growth & GTM

EF; Zürich; On-site; CHF 150,000 - 210,000; Full time

Benefits offered by this job

Discounts on EF programs for staff

Tuition reimbursement for continued教育

Staff travel opportunities

Job summary

EF Zurich is seeking a Director of Product Marketing to lead the marketing strategy across Academic Year Abroad. You will translate global direction into locally relevant plans, align product, sales, and central teams, and own the go-to-market strategy for growth areas.

You will drive audience insights, develop differentiated value propositions, and build scalable GTM playbooks while partnering with regional markets to ensure measurable impact on bookings and growth.

Qualifications

• 8–12 years in product marketing, brand, or GTM—preferably education, travel, or subscription-based
• Strong international experience and cultural awareness
• Collaborative with planning, budgeting, and P&L experience
• Ability to write and present strategic, on-brand briefs
• Experience designing GTM plans at global scale with central teams
• Expertise in customer research and competitive intelligence
• Proven ability to create differentiated value propositions
• Improves end-to-end customer journeys using insights
• Translates marketing activity into measurable commercial impact
• Channel literacy across paid, organic, SEO, social, and CRM

Responsibilities

• Set and drive the marketing strategy for Academic Year Abroad portfolio.
• Own go-to-market strategy for growth bets and local plans.
• Lead GTM playbooks with local adaptability across markets.
• Own audience segmentation and actionable briefs for channel teams.
• Partner with Product Heads, Sales, Digital, and local markets.
• Translate insights into recommendations shaping roadmaps and plans.
• Own pricing communication and value narratives for markets.
• Define KPIs and marketing goals linked to business outcomes

Skills

Product marketing

GTM strategy

Brand management

Cross-functional collaboration

Customer research

Strategic storytelling

Job description

EF Zurich is seeking a Director of Product Marketing to lead the marketing strategy across Academic Year Abroad. You will translate global direction into locally relevant plans, align product, sales, and central teams, and own the go-to-market strategy for growth areas.

You will drive audience insights, develop differentiated value propositions, and build scalable GTM playbooks while partnering with regional markets to ensure measurable impact on bookings and growth.