Director, Product Marketing & Growth

Education First; Zürich; Sur place; CHF 150 000 - 210 000; Plein temps

Résumé du poste

EF Language Abroad is seeking a Director of Marketing to lead the Academic Year Abroad portfolio across global markets. You will translate global strategy into locally relevant plans and align Product, Sales, Creative and Digital teams to deliver results.

You’ll own GTM strategy for growth bets, deepen customer insight, and translate research into compelling narratives that move customers and the business forward.

Qualifications

• 8–12 years of experience in product marketing, brand, or GTM—preferably in education, travel, or subscription based businesses.
• Strong international experience with high EQ and cultural nuance handling.
• Exceptional collaboration, networking, and storytelling abilities; experience in planning, budgeting, and P&L.
• Ability to write and present strategic, on-brand briefs for creative and market teams.
• Experience designing GTM plans at global scale, collaborating with central Brand and Media teams.
• Expertise in customer research and competitive intelligence leadership.

Responsabilités

• Establish and nurture partnerships with Product Heads and central creative teams; lead product marketing for localization and strategies.
• Build collaboration with markets, sales, central marketing, technology, and product development to understand offerings and audience.
• Drive Positioning & Messaging by owning global framework and messaging hierarchy.
• Define and champion a distinctive value proposition for Academic Year Abroad and its benefits.
• Lead Go to Market (GTM) strategy for launches, expansions, and updates with scalable playbooks.
• Champion Customer & Market Intelligence by owning voice of customer and competitive insights; translate into roadmap inputs.
• Partner with Product Heads and Sales on Commercial Enablement; create tools and training for local teams.
• Own Audience & Segmentation, including persona frameworks, and translate into briefs for channel teams.
• Own design and continuous improvement of the customer journey from awareness to booking and preparation.
• Collaborate on Pricing Communication to turn pricing decisions into market-ready narratives.
• Shape departmental KPIs and marketing goals, translating them into measurable business outcomes.
• Keep EF ahead of the competition by monitoring trends and evolving strategies.

Connaissances

Product marketing

GTM strategy

Cross-functional leadership

Storytelling

Customer research

Pricing

Localization

Strategic briefs

Communication

Presentation

Description du poste

EF Language Abroad is seeking a Director of Marketing to lead the Academic Year Abroad portfolio across global markets. You will translate global strategy into locally relevant plans and align Product, Sales, Creative and Digital teams to deliver results.

You’ll own GTM strategy for growth bets, deepen customer insight, and translate research into compelling narratives that move customers and the business forward.