Global Luxury Social Media Specialist

TISSOT; Le Locle; On-site; CHF 90,000 - 120,000; Full time

Job summary

Tissot, Le Locle, is seeking a Social Media Specialist to oversee the brand’s organic presence across major platforms and to align content with global campaigns. You will collaborate with the marketing crew to identify assets, craft social-first content, and amplify partnerships and events.

Fluency in French and English is expected, with prior experience in luxury or consumer goods preferred. The role is based in Le Locle and involves close work with cross-functional teams to strengthen brand

Qualifications

• Degree in Marketing, Communications, Media or related field.
• First significant professional experience in social media or digital marketing, preferably luxury/lifestyle.

Responsibilities

• Oversee the company’s social media accounts and brand visibility.
• Develop and maintain the global social media calendar aligned with campaigns.
• Collaborate with marketing teams to source assets and formats.
• Drive creation of social-first content with internal teams and partners.
• Enhance organic visibility of partnerships and events via content and activations.
• Monitor performance and identify growth opportunities.
• Support influencer initiatives from identification to coordination.
• Advise local markets on highlighting events consistent with brand strategy.
• Collaborate with Customer Care on comments and feedback.
• Track trends and emerging formats to find new opportunities.
• Analyze performance and propose improvements for social accounts.
• Support broader digital marketing projects and initiatives.

Skills

Writing & comms

Social platforms mastery

Creative mindset

Tech-savvy

Analytics & organization

Proactive & independent

Entrepreneurial

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Tissot, Le Locle, is seeking a Social Media Specialist to oversee the brand’s organic presence across major platforms and to align content with global campaigns. You will collaborate with the marketing crew to identify assets, craft social-first content, and amplify partnerships and events.

Fluency in French and English is expected, with prior experience in luxury or consumer goods preferred. The role is based in Le Locle and involves close work with cross-functional teams to strengthen brand