Global Email Marketing & CRM Specialist

TISSOT; Le Locle; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Zusammenfassung

Tissot, based in Le Locle, Switzerland, is seeking a Digital Marketing & CRM Specialist to support its international marketing team. The role focuses on enhancing the brand website and digital assets, while delivering cohesive, data-driven campaigns across global markets.

You will manage email campaigns, lead segmentation, and CRM integrations, ensuring brand consistency and privacy compliance. Fluency in French and English is required, with a strong background in digital marketing tools.

Qualifikationen

• Degree in Digital Marketing, Computer Sciences, Media Engineering or related field.
• First successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Aufgaben

• Support management and continuous improvement of Tissot’s Brand Website and digital assets across markets.
• Build, test, and deploy email marketing campaigns across global markets.
• Manage global communication calendar with Digital, E-commerce, Retail and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Oversee CRM integration across Retail, E-commerce, Customer Service and other key initiatives.
• Create and manage landing pages for contests, registrations, and lead generation.
• Ensure GDPR and local data privacy compliance in collaboration with Legal teams.

Kenntnisse

Analytical skills

Organizational skills

Communication skills

Detail orientation

Team player

Digital marketing trends

Ausbildung

Digital Marketing degree

Tools

Salesforce Marketing Cloud

Jobbeschreibung

Tissot, based in Le Locle, Switzerland, is seeking a Digital Marketing & CRM Specialist to support its international marketing team. The role focuses on enhancing the brand website and digital assets, while delivering cohesive, data-driven campaigns across global markets.

You will manage email campaigns, lead segmentation, and CRM integrations, ensuring brand consistency and privacy compliance. Fluency in French and English is required, with a strong background in digital marketing tools.