Digital Marketing & CRM Specialist

TISSOT; Le Locle; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Zusammenfassung

Tissot, based in Le Locle, Switzerland, is seeking a Digital Marketing & CRM Specialist to support its international marketing team. The role focuses on enhancing the brand website and digital assets, while delivering cohesive, data-driven campaigns across global markets.

You will manage email campaigns, lead segmentation, and CRM integrations, ensuring brand consistency and privacy compliance. Fluency in French and English is required, with a strong background in digital marketing tools.

Qualifikationen

• Degree in Digital Marketing, Computer Sciences, Media Engineering or related field.
• First successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Aufgaben

• Support management and continuous improvement of Tissot’s Brand Website and digital assets across markets.
• Build, test, and deploy email marketing campaigns across global markets.
• Manage global communication calendar with Digital, E-commerce, Retail and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Oversee CRM integration across Retail, E-commerce, Customer Service and other key initiatives.
• Create and manage landing pages for contests, registrations, and lead generation.
• Ensure GDPR and local data privacy compliance in collaboration with Legal teams.

Kenntnisse

Analytical skills

Organizational skills

Communication skills

Detail orientation

Team player

Digital marketing trends

Ausbildung

Digital Marketing degree

Tools

Salesforce Marketing Cloud

Jobbeschreibung

The Company

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting a Digital Marketing & CRM Specialist based in Le Locle to join the International Digital Marketing team at Tissot Headquarters!

Job Description

As a Digital Marketing & CRM Specialist, you will support the management and continuous improvement of Tissot’s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot’s brand website.

Your main responsibilities will be as followed:

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.

Profile

• Passionate follower of digital marketing trends and practices.
• Strong analytical skills.
• Strong organizational, planning and time management skills.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Detail-oriented with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive team player with the ability to work independently and take initiative.

Professional Requirements

• Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Proven experience with Salesforce Marketing Cloud is strongly preferred.

Languages

Fluent in French and English.