Global Digital Marketing Manager – Pharma IBU

Octapharma; Lachen; Teletrabalho; CHF 110 000 - 140 000; Tempo integral

Resumo da oferta

Octapharma, headquartered in Lachen, Switzerland, seeks a Digital Marketing Manager for its International Business Units. You will support three IBUs in developing digital components of medical-marketing strategies and manage campaigns across channels.

The role requires strong SEO/SEM knowledge, analytics, and hands-on project leadership. You will coordinate with affiliates and Corporate Communications to align content with global guidelines while ensuring compliance with pharmaceutical

Qualificações

• Bachelor's or Master’s degree in Digital Marketing, Marketing, Business, Life Sciences, Communications or a related discipline.
• Minimum 3–5 years of relevant experience in digital marketing, ideally within the pharmaceutical industry or a regulated healthcare environment.
• Strong knowledge of digital marketing tools and platforms, including websites, digital platforms, analytics and tracking tools, plus SEO/SEM.
• Ability to manage multiple projects and coordinate stakeholders across teams and agencies.

Responsabilidades

• Support the three International Business Units in developing and implementing digital components of their medical-marketing strategies and monitor campaigns across channels.
• Act as the technical and operational contact for IBU content on global websites and digital platforms, coordinating implementation and maintenance.
• Collaborate with affiliates to provide strategic guidance and hands-on training for global IBU digital solutions and local adaptations.
• Track, analyze and report on KPIs for digital initiatives and provide actionable insights to optimize reach and engagement.

Conhecimentos

Digital marketing

Analytics

SEO/SEM

Cross-functional coordination

Project management

Formação académica

Bachelor's or Master's degree

Ferramentas

Web analytics tools

Content management systems

Descrição da oferta de emprego

Octapharma, headquartered in Lachen, Switzerland, seeks a Digital Marketing Manager for its International Business Units. You will support three IBUs in developing digital components of medical-marketing strategies and manage campaigns across channels.

The role requires strong SEO/SEM knowledge, analytics, and hands-on project leadership. You will coordinate with affiliates and Corporate Communications to align content with global guidelines while ensuring compliance with pharmaceutical