Digital Director (m/f/x)

Oettinger Davidoff AG; Basel; Hybrid; CHF 180.000 - 260.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Two home office days per week (where 2

Five weeks of holidays per year

Employee discounts

Zusammenfassung

Oettinger Davidoff AG is seeking a Digital Director to architect and lead a global ecommerce and digital ecosystem. You will partner with IT to align architecture and data strategies with business goals, while driving CRM, loyalty programs and personalized digital engagement across markets.

The role requires a track record in digital transformation within premium brands, strong leadership, and the ability to unite retail and digital data into a single customer view.

Qualifikationen

• 10+ years of experience in ecommerce, CRM, digital marketing, loyalty and omnichannel consumer engagement in premium or luxury sectors.
• Experience leading digital transformation and consolidating regional platforms into a global ecosystem.
• Strong collaboration with IT to translate business needs into technical requirements.
• Proven CRM and clientelling implementations across retail and digital data.
• Deep understanding of customer journey optimization and digital behavior with impact on conversion and retention.
• Familiarity with social media, influencer marketing and digital community building in premium categories.
• Strong analytical capabilities with customer-centric segmentation and lifetime value modelling.
• Awareness of data privacy and marketing compliance in regulated categories.
• Experience in a central or HQ function coordinating with regional teams and distributors.
• Leadership to build new capabilities with a small team in a broad remit.
• Excellent communication across markets and cultures.
• University-level education in business/IT and MBA or equivalent is advantageous.
• Fluency in English; additional languages are an advantage.

Aufgaben

• Partnership with IT to define architecture, integrations, data models and security and translate business ambition into requirements.
• Lead global ecommerce and digital ecosystem strategy and standardization across regions.
• Establish advanced CRM and lifecycle marketing capabilities and a global loyalty ecosystem.
• Develop a scalable influencer and creator ecosystem with focus on USA as lighthouse market.
• Build customer lifetime value models and segmentation for higher retention and premium progression.
• Collaborate with regional marketing teams and commercial/retail to reflect local market realities.

Kenntnisse

Ecommerce strategy

CRM & loyalty

Data analytics

Cross-functional leadership

Digital marketing

Regulatory compliance

Strategic partnerships

Stakeholder management

English fluency

Project management

Ausbildung

University degree in business, marketing, IT or engineering

MBA or equivalent (advantage)

Jobbeschreibung

Oettinger Davidoff Group, with sales of over half a billion Swiss francs and over 4,000 employees around the world, traces its roots back to 1875 and remains family-owned to this day. The company is dedicated to the business of producing, marketing, distributing, and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, The Griffin's, Private Stock, Zino and Zino Platinum. Oettinger Davidoff Group is also the sole agent of many brands in several countries. Its business is anchored in a strong "crop to shop" philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic and Honduras to its global network of 65 Davidoff flagship stores/satellites and strong appointed merchants in over 130 countries.

Digital Director (m/f/x)

Responsibilities

• Partnership with IT: Work hand in hand with the IT department on platform architecture, systems integration, data models and security, from the definition of requirements through selection, implementation and continuous improvement. Bring the consumer and commercial perspective to technology decisions, translate business ambition into requirements IT can build against, and establish a shared roadmap, shared governance and shared success measures for the digital ecosystem.
• Global ecommerce and digital ecosystem: Lead the development of a unified global ecommerce and digital ecosystem strategy, and drive the consolidation and standardisation of platforms, technologies and digital operations across regions. Refine digital customer journeys and conversion funnels to strengthen engagement, retention and sales performance.
• CRM, loyalty and clientelling: Establish advanced CRM and lifecycle marketing capabilities across all global markets, and build a global loyalty and clientelling ecosystem that deepens customer retention and a sense of exclusivity. Introduce personalised digital engagement programmes that connect retail and digital data into a single view of the customer.
• Social media and influencer engagement: Evolve social media from primarily aesthetic communication into a considered platform for engagement and community building, with the United States as lighthouse market. Develop a scalable global influencer and creator ecosystem, identifying trusted cigar experts, luxury lifestyle creators and cultural tastemakers whose voice is congruent with our brands.
• Customer lifetime value: Build the means to follow and understand the complete customer journey across physical and digital channels. Develop segmentation and lifetime value models to identify and prioritise high-value consumers, and devise approaches that improve retention, repeat purchase and progression into premium collections.
• Collaboration with the regions and commercial colleagues: Work closely with the regional marketing teams who activate the digital agenda in their markets, and with our commercial and retail colleagues, so that the ecosystem reflects the reality of each market. Agree shared standards, roadmaps and performance measures, and provide the tools and guidance that support them.

Qualifications and experience

• 10+ years of experience in ecommerce, CRM, digital marketing, loyalty and omnichannel consumer engagement, ideally within premium, luxury, retail or lifestyle industries
• Experience leading digital transformation, including the consolidation of regional platforms into one global ecosystem
• A track record of close collaboration with IT on platform architecture, systems integration and data, with the ability to translate commercial ambition into clear technical requirements
• Proven experience building CRM and clientelling ecosystems that unite retail and digital data in a single customer view
• A deep understanding of customer journey optimisation and digital consumer behaviour, with demonstrable impact on conversion, retention and lifetime value
• Sound knowledge of social media, influencer marketing and digital community building in premium categories
• Strong analytical capabilities with a customer-centric orientation, including segmentation, lifetime value modelling and executive reporting
• Familiarity with data privacy and marketing compliance requirements in regulated categories
• Experience within a central or headquarters function, working in close partnership with regional marketing teams, commercial organisations and distributors
• A builder's disposition, comfortable establishing a new capability with a small team and a broad remit
• Excellent leadership, collaboration and communication skills, with experience across markets and cultures
• University degree in business, marketing, digital, economics, information technology, computer science or engineering, or a similar field; an MBA or equivalent is an advantage
• Familiarity with the tobacco category and / or highly regulated premium categories is an advantage
• Fluent in English; additional languages are an advantage in a multi-market environment

We offer you

• An agile, stable and internationally renowned family business
• A modern, state-of-the-art workplace at Maison Davidoff, with a fully equipped cafeteria and garden, and only a few minutes' walk from Basel main station, including numerous catering options nearby
• A dynamic and multi-cultural working environment with modern tools
• Attractive working conditions, such as flexible working hours; and up to two weekly home office days (provided the respective position allows); five weeks of holidays per year
• Attractive employee discounts for our products