Global Consumer Media Data AI Strategy Lead

Bayer Consumer Care AG; Basel; Vor Ort; CHF 180.000 - 240.000; Vollzeit

Zusammenfassung

Bayer seeks a Global Consumer/Media Data & AI Strategy Lead to shape how we acquire, structure, govern and activate consumer and media data across channels and markets. You will partner with Marketing, Insights, IT, and regional teams to enable privacy-compliant, predictive marketing systems at scale.

This role requires 10+ years leading global data strategy, expertise in MMM, marketing science, and identity-aware data platforms, plus strong executive communication and AI fluency to drive

Qualifikationen

• Bachelor’s or higher in marketing, data science, or analytics.
• 10+ years leading global data strategy.
• Strong experience with MMM and marketing science.
• Fluent English; additional languages a plus.
• Experience with data governance and privacy.

Aufgaben

• Define global vision and roadmap for consumer/media data.
• Drive activation and measurement across channels and markets.
• Collaborate with Marketing, Insights, IT and partners.
• Establish data governance, privacy, and consent standards.
• Lead data partnerships and AI-enabled initiatives.

Kenntnisse

Global data strategy

Media analytics

Marketing science

MMM

AI readiness

Governance

Stakeholder management

Data partnerships

Ausbildung

Bachelor's degree in marketing/data science/analytics; Master's preferred

Tools

CDP

Analytics platforms

Cloud data platforms

Identity frameworks

Jobbeschreibung

Bayer seeks a Global Consumer/Media Data & AI Strategy Lead to shape how we acquire, structure, govern and activate consumer and media data across channels and markets. You will partner with Marketing, Insights, IT, and regional teams to enable privacy-compliant, predictive marketing systems at scale.

This role requires 10+ years leading global data strategy, expertise in MMM, marketing science, and identity-aware data platforms, plus strong executive communication and AI fluency to drive