Director, DTC Platform & Brand Experience

PAMP S.A.; Genf; Hybrid; CHF 250.000 - 350.000; Vollzeit

Zusammenfassung

PAMP S.A. in Switzerland seeks a senior ecommerce leader to own PAMP.com, spanning platform to customer experience across web and app. You will align with the brand, drive Veriscan integration, and ensure a luxury DTC journey with strong governance and profitability.

You will manage a multi-market rollout, collaborate with BIG as technical partner, and lead digital marketing with a focus on ROAS, CAC, LTV and margin. Fluent English/French is expected.

Qualifikationen

• Master’s degree in Marketing, e-commerce or related field.
• 15+ years in senior ecommerce / DTC leadership across multiple markets.
• Proven delivery of brand‑led transactional capabilities for web and app.
• Experience in high‑value, trust‑sensitive categories (bullion, jewellery).
• Strong digital marketing and SEO track record with commercial literacy.
• Proficient in coordinating with group entities, providers and regions.
• Advanced AI literacy with interest in AI tools for commerce and CX.
• Willingness to travel regularly across group locations.

Aufgaben

• Define and implement the DTC strategy for PAMP.com and phased rollout.
• Develop market-entry plans for UAE/GCC, Europe, North America and beyond.
• Set brand standards and own end‑to‑end customer experience on web and app.
• Oversee digital marketing structure, paid/owned/earned media and SEO.
• Own KPIs (ROAS, CAC, LTV, AOV, margin) and monthly performance reporting.
• Oversee platform/app development with BIG and manage operations (pricing, payments, fulfillment, risk).
• Coordinate group delivery across BIG, marketing, regions and compliance.
• Define KYC/compliance standards and data protection across jurisdictions.

Kenntnisse

DTC leadership

Brand management

Global rollout planning

Stakeholder management

Digital marketing

SEO

AI literacy

Data-driven decision making

Strategic planning

Cross-functional leadership

Ausbildung

Master’s degree in Marketing/e-commerce

Jobbeschreibung

PAMP S.A. in Switzerland seeks a senior ecommerce leader to own PAMP.com, spanning platform to customer experience across web and app. You will align with the brand, drive Veriscan integration, and ensure a luxury DTC journey with strong governance and profitability.

You will manage a multi-market rollout, collaborate with BIG as technical partner, and lead digital marketing with a focus on ROAS, CAC, LTV and margin. Fluent English/French is expected.