Customer Analytics & Lead Manager

Aman; Baar; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Aman Group in Baar, Switzerland, is seeking a Customer Analytics & Leads Manager to drive segmentation and data-led lead generation across the business. Based in our Baar office, you will leverage analytics and data modeling to identify opportunities, support targeted engagement, and improve acquisition performance.

You will partner with cross-functional teams to manage CRM data, assess conversion performance, and apply predictive insights while integrating external data sources to enhance

Qualifikationen

• Bachelor’s degree in Data Analytics, Economics or Business; Master’s preferred.
• 6–8 years in lead generation analytics, CRM performance, or customer analytics in luxury real estate, hospitality or private client sectors.
• Expertise in CRM systems (Salesforce, HubSpot) and lead scoring models.

Aufgaben

• Design and implement customer segmentation, profiling and journey mapping frameworks.
• Analyze guest journeys, repeat visitation and engagement patterns for loyalty and personalization.
• Develop models for value, retention, churn prediction and behavioural clustering; provide actionable insights.
• Lead data-driven lead generation and scoring strategy; identify prospect segments via data modeling.
• Develop KPIs and dashboards to track lead quality, pipeline progression and conversion.

Kenntnisse

CRM systems

Customer segmentation

Retention analysis

LTV modeling

SQL

Power BI

Tableau

Python

R

Stakeholder management

Ausbildung

Bachelor's degree in Data Analytics, Economics, or Business

Master's degree preferred

Tools

Salesforce

HubSpot

Power BI

Tableau

SQL

Python

R

Jobbeschreibung

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

Role:

We are seeking a Customer Analytics & Leads Manager reporting to the Director of Analytics & Insights. Based in our Baar, Switzerland corporate office, you will drive segmentation and data-led lead generation across the business. This role leverages analytics and data modeling to identify opportunities, support targeted engagement, and improve acquisition performance.

You will partner with cross-functional teams to manage CRM data, assess conversion performance, and apply predictive insights, while integrating external data sources to enhance customer intelligence and support global growth and retention.

Responsibilities:

• Partner with Commercial teams todesign and implement customer segmentation, profiling, and journey mapping frameworks to enhance understanding of guest behaviours and preferences
• Analyze guest journeys, repeat visitation, and engagement patterns toidentifyopportunities for loyalty and personalization
• Develop models for value, retention, churn prediction and behavioural clustering. Provide insights that inform segmentation and taggingfor our downstream platforms, content personalization, and service enhancements
• Design and lead Aman’s data-driven lead generation and scoring strategy
• Identify prospect segments through data modeling, clustering and behavioural analysis
• Develop KPIs and dashboards to track lead quality, pipeline progression, and conversion performance
• Oversee enrichment of internalCRM data with external data sources, ensuring data is supportive of the brand’s mission
• Partner with Marketing to align campaign efforts with goals
• Develop standardized reporting frameworks for lead generation and conversion performance
• Lead and mentor analysts supporting lead analytics, ensuring analytical accuracy, storytelling quality, and alignment with departmental standards
• Drive adoption of analytics-driven decision-making across the Sales organization
• Stay informed on best practices in lead analytics, CRM optimization, and real estate data intelligence

Requirements:

• Bachelor's degree in DataAnalytics, Economics, or Business;Master'sdegree preferred
• 6 - 8years of experience in lead generation analytics, CRM performance, orcustomer analyticsideally within luxury real estate, hospitality, or private client sectors
• Expertisein CRM systems (e.g., Salesforce, HubSpot) and lead scoring models
• Demonstratedexpertisein customer segmentation, retention analysis, and LTV modeling
• Experience sourcing, integrating, and enriching internal datasets with external data sources (e.g., Knight Frank, Wealth-X, Savills, demographic or investment datasets)
• Strongproficiencyin SQL and BI tools (Power BI, Tableau); experience with predictive modeling (Python, R) a plus
• Proven experience in pipeline analysis, conversion funnel reporting, and sales performance tracking
• Strong collaboration and stakeholder management skills, particularly across Sales and Marketing functions

Benefits

At Aman Group, we believe our colleagues are at the core of our success. We offer competitive benefits, including exciting global career opportunities within a rapidly expanding company. We prioritize and support your professional journey, ensuring you feel valued, included, and at home.