Associate Director, Field Force Effectiveness

Cytokinetics; Zug; Hybrid; CHF 180,000 - 240,000; Full time

Job summary

Cytokinetics seeks an Associate Director, Field Force Effectiveness (EU) to elevate field performance across European affiliates. You will translate commercial and medical priorities into analytics-driven strategies, leveraging AI-enabled sales operations and CRM to boost efficiency and engagement.

Collaborate with IT, Compliance, and leadership to deliver scalable solutions. With autonomy, you will shape segmentation, territory design, incentive compensation, and KPI dashboards, driving

Qualifications

• Bachelor's degree in a quantitative, scientific or business discipline; MBA/Master's advantageous.
• 10+ years in pharmaceutical/biotech commercial operations with 5+ years in Field Force Effectiveness or Commercial Excellence.
• Strong understanding of pharmaceutical commercial model and field-force operations.
• Experience across FFE capabilities: analytics, segmentation, territory design, incentive compensation.
• CRM experience for Pharma, preferably Veeva CRM, including requirements, testing and enablement.
• Experience across multiple European markets with healthcare data considerations.

Responsibilities

• Translate priorities into field force effectiveness strategies and scalable solutions.
• Monitor launch uptake, brand performance and market dynamics using data sources.
• Pilot and deploy AI/ML solutions to streamline workflows and decision-making.
• Define and monitor field KPIs, dashboards and performance analytics.
• Lead segmentation, targeting, call planning, territory alignment and deployment across Europe.
• Support account planning with analytics and insights to enable prioritisation.
• Oversee incentive programmes, target setting and payout modelling across affiliates.
• Drive CRM adoption, data quality, reporting and field enablement.
• Measure omnichannel engagement and cross-channel impact.

Skills

Field analytics

AI in sales

CRM for Pharma

Data storytelling

KPI design

Cross-functional collaboration

Education

Bachelor's degree in quantitative/scientific or business

MBA or Master's advantageous

Tools

Veeva CRM

Power BI/Tableau

Job description

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.

The Associate Director, Field Force Effectiveness (EU) is responsible for enhancing field effectiveness across European affiliates, translating Commercial and Medical priorities into actionable insights and effective execution.

Working closely with regional and affiliate leadership, the role will drive key capabilities across field analytics, AI-enabled sales operations and performance management, segmentation and targeting, territory design, account planning, incentive compensation and CRM effectiveness.

With a high degree of autonomy and ownership, the Associate Director will translate business needs and data into practical recommendations, partnering with cross-functional stakeholders and external vendors to develop and implement scalable solutions that support launch and commercial success across Europe

Key responsibilities

• Partner with regional and affiliate leadership to translate business priorities into field force effectiveness strategies, actionable insights and scalable solutions.
• Identify, evaluate and leverage appropriate sales and commercial data sources to monitor launch uptake, brand performance and market dynamics, integrating relevant data into reporting and analytics to provide timely and actionable insights to regional and affiliate leadership.
• Identify, pilot, and deploy pragmatic AI and machine-learning solutions (e.g., predictive targeting, next-best-action recommendations, and GenAI-powered call prep/account summaries) to streamline field workflows, augment representative decision‑making, and increase customer engagement impact across European affiliates, in close collaboration with IT, Compliance, and Commercial leadership.
• Define and monitor field KPIs, dashboards and performance analytics, translating data into clear recommendations to improve field execution, customer engagement and resource allocation.
• Lead customer segmentation, targeting, call planning, territory alignment and field-force deployment across European affiliates.
• Support strategic account planning by providing frameworks, analytics, tools and insights to enable effective account prioritisation and customer engagement.
• Support the improvement, implementation and administration of sales incentive programmes across European affiliates, including target setting, modelling, performance tracking and payout calculations.
• Drive the continued evolution and adoption of CRM and field analytics, including business requirements, data quality, reporting and performance monitoring, while providing CRM training and ongoing enablement to KAMs, MSLs and field leadership to support effective planning, customer engagement and decision‑making.
• Contribute to the implementation and measurement of omnichannel activities, partnering with Commercial and Medical stakeholders to define relevant KPIs, track customer engagement and assess the impact and effectiveness of engagement activities across channels.
• Lead cross-functional Field Force Effectiveness projects and manage external partners, ensuring effective project delivery, governance, budget management and compliance.
• Continuously identify opportunities to simplify, standardise and improve field processes, tools and capabilities across European affiliates.

Required qualifications & experience

• Bachelor's degree in a quantitative, scientific or business discipline such as statistics, economics, mathematics, analytics or life sciences; Master's degree or MBA is advantageous.
• 10+ years of experience in pharmaceutical or biotechnology commercial operations, including at least 5 years in Field Force Effectiveness, Sales Force Effectiveness or Commercial Excellence.
• Strong understanding of the pharmaceutical commercial model, field-force operations and sales and marketing activities.
• Demonstrated experience across key FFE capabilities, including field analytics and performance management, segmentation and targeting, territory design, account planning and incentive compensation.
• Strong experience with CRM for Pharma, preferably Veeva CRM, covering business requirements, system enhancements, testing, data quality, reporting and field‑user enablement.
• Experience working across multiple European markets, with an understanding of differences in healthcare systems, data availability and data‑protection requirements.
• Proven experience leading cross-functional projects and external partners in a complex, matrix organisation

Technical competencies

• Advanced Excel skills, including scenario modelling, incentive modelling and analytical problem solving.
• Strong PowerPoint and executive-level data storytelling skills.
• Experience with Power BI and/or Tableau for reporting and visualisation
• Strong understanding of quantitative analy