AI & Search Intern: Content, SEO & Discovery

Philip Morris International; Vaud; On-site; CHF 20,000 - 27,000; Full time

Job summary

Philip Morris International is offering a 6-month AI and Search Internship in Vaud, Switzerland, starting around February 15, 2027. You will support the AI and Search Manager in improving how corporate content is discovered, understood, and surfaced across traditional search engines and AI-powered platforms.

The role blends writing, research, and analysis to gain hands-on experience in SEO, content optimization, and emerging AI search technologies with a focus on practical recommendations and

Qualifications

• Pursuing a degree in Communications, Journalism, English, Marketing, or related field.
• Excellent writing and editing skills for web content.
• Strong research and analytical abilities.
• Digital-first writing for the web, not academic publishing.
• Attention to metadata, links, headings, and content checks.
• Curiosity about how people search for information online.
• Interest in search engines, generative AI, and digital tech.
• Ability to turn research insights into practical recommendations.

Responsibilities

• Conduct keyword, audience, topic, and competitor research to understand search behavior and content opportunities.
• Review and improve website content for search, including copy, metadata, headings, internal links, and structure.
• Identify opportunities to create, update, rewrite, or expand content based on search behavior and topics.
• Analyze search results and AI-generated answers to understand representations of topics and organizations online.
• Research developments in traditional and AI-powered search and translate findings into actionable recommendations.
• Support reviews of website and search performance to identify optimization opportunities and measure impact.
• Maintain research and implementation trackers and coordinate follow-up with content, analytics, and web teams.

Skills

Writing & editing

Research & analysis

Digital web writing

Attention to detail

AI tools familiarity

Curiosity about search/AI

Education

Communications/English degree

Tools

AI tools familiarity

Job description

Philip Morris International is offering a 6-month AI and Search Internship in Vaud, Switzerland, starting around February 15, 2027. You will support the AI and Search Manager in improving how corporate content is discovered, understood, and surfaced across traditional search engines and AI-powered platforms.

The role blends writing, research, and analysis to gain hands-on experience in SEO, content optimization, and emerging AI search technologies with a focus on practical recommendations and