Intern - AI and Search

Philip Morris International; Vaud; On-site; CHF 20,000 - 27,000; Full time

Job summary

Philip Morris International is offering a 6-month AI and Search Internship in Vaud, Switzerland, starting around February 15, 2027. You will support the AI and Search Manager in improving how corporate content is discovered, understood, and surfaced across traditional search engines and AI-powered platforms.

The role blends writing, research, and analysis to gain hands-on experience in SEO, content optimization, and emerging AI search technologies with a focus on practical recommendations and

Qualifications

• Pursuing a degree in Communications, Journalism, English, Marketing, or related field.
• Excellent writing and editing skills for web content.
• Strong research and analytical abilities.
• Digital-first writing for the web, not academic publishing.
• Attention to metadata, links, headings, and content checks.
• Curiosity about how people search for information online.
• Interest in search engines, generative AI, and digital tech.
• Ability to turn research insights into practical recommendations.

Responsibilities

• Conduct keyword, audience, topic, and competitor research to understand search behavior and content opportunities.
• Review and improve website content for search, including copy, metadata, headings, internal links, and structure.
• Identify opportunities to create, update, rewrite, or expand content based on search behavior and topics.
• Analyze search results and AI-generated answers to understand representations of topics and organizations online.
• Research developments in traditional and AI-powered search and translate findings into actionable recommendations.
• Support reviews of website and search performance to identify optimization opportunities and measure impact.
• Maintain research and implementation trackers and coordinate follow-up with content, analytics, and web teams.

Skills

Writing & editing

Research & analysis

Digital web writing

Attention to detail

AI tools familiarity

Curiosity about search/AI

Education

Communications/English degree

Tools

AI tools familiarity

Job description

This is a 6-month internship, expected to start around 15 February 2027.

Be a part of a revolutionary change

At PMI, we're transforming our business and building our future on innovation, technology, and digital experiences. This is an exciting opportunity to gain hands‑on experience at the intersection of content, search, and artificial intelligence.

As an AI and Search Intern, you will support the AI and Search Manager in improving how corporate content is discovered, understood, and surfaced across traditional search engines and AI-powered platforms. This role combines writing, research, creativity, and analysis, providing practical experience in SEO, content optimization, and emerging AI search technologies.

Your Day-to-Day

You Will

• Conduct keyword, audience, topic, and competitor research to understand what people are searching for, the questions they are asking, and where content opportunities exist.
• Review and improve website content for search, including copy, metadata, headings, internal links, and content structure.
• Identify opportunities to create, update, rewrite, or expand content based on search behavior, user needs, and emerging topics.
• Analyze search results and AI-generated answers to understand how topics and organizations are represented online.
• Research developments in traditional and AI-powered search and translate findings into clear, actionable recommendations.
• Support reviews of website and search performance to identify optimization opportunities and evaluate the impact of improvements.
• Maintain research and implementation trackers while coordinating follow-up actions with content, analytics, and web teams.

Who We're Looking For

You are currently studying towards a degree in Communications, Journalism, English, Marketing, Media, Digital Communications, or a related field, or can demonstrate equivalent relevant experience.

You Also Bring

• Excellent writing and editing skills, with the ability to communicate complex topics clearly and concisely.
• Strong research and analytical capabilities, including comparing sources and summarizing findings.
• A digital-first mindset and understanding that writing for the web differs from academic or traditional publishing.
• Strong attention to detail, particularly when working with metadata, links, headings, URLs, and content quality checks.
• Curiosity about how people search for and discover information online.
• Critical thinking skills and the ability to assess why certain search or AI-generated results appear.
• Interest in search engines, generative AI, and emerging digital technologies.
• Confidence using AI-powered tools and applications.
• The ability to turn research insights into practical recommendations.

Things to Know Before You Apply

If you have been in your current role for less than 18 months, or are currently on a Performance Improvement Program, approval from your manager is required before applying. Please discuss your interest openly with your manager before submitting your application.

What We Offer

• Hands‑on experience in SEO, AI search, content strategy, and digital communications.
• Exposure to emerging technologies that are reshaping how people discover and consume information.
• Opportunities to collaborate with content, analytics, web, and communication professionals across the business.
• A dynamic, international environment focused on innovation and continuous learning.

At PMI, you'll have the freedom to explore new ideas, build valuable experience, and contribute to a transformation that is reshaping an entire industry.

PMI is an Equal Opportunity Employer.