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Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada’s Challenger Bank, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

The Senior Manager, Product Strategy will play a pivotal role in shaping the future of EQ Bank and driving innovation in digital banking in Canada. Reporting to the Senior Director, Product Strategy, Analytics & CX Insights, this role will collaborate closely with key teams—including Marketing, Product, Analytics, CX, and Customer Care—to define and execute EQ Bank’s strategic vision.

This cross-functional role requires strong business acumen, analytical expertise, and the ability to solve ambiguous business challenges. The ideal candidate will be a curious and strategic financial services professional who thrives on challenging the status quo and is passionate about enhancing the digital banking experience for Canadians.

Why Join Us?

• At EQ Bank, we are Canada’s Challenger bank, and we are redefining digital banking in Canada. If you’re looking for a high-impact role where you can shape strategy, drive innovation, and collaborate with top talent, this opportunity is for you. Join us in building a more empowering and customer-centric banking experience!

Pricing Strategy & Management (Demand Deposits & GIC Portfolio)

• Develop and execute competitive pricing strategies for GICs and demand deposits, balancing profitability, market competitiveness, and customer acquisition/retention.
• Monitor market trends, competitor pricing, and economic indicators to recommend dynamic rate adjustments that optimize net interest margin.
• Analyze profitability and cost structures, considering funding costs, liquidity needs, and customer behavior.
• Collaborate with Treasury, Finance, and Product teams to align pricing strategies with funding requirements and business objectives.

Customer Lifecycle Management Strategy

• Design and implement cross-functional strategies to optimize customer outcomes within their first 90 days at EQ Bank and at other key milestones.
• Leverage data-driven insights to understand customer behavior and develop targeted strategies that enhance engagement, satisfaction, and retention.
• Work closely with Marketing, Product, Analytics, and Customer Care teams to ensure alignment and execution of lifecycle initiatives.
• Monitor and analyze lifecycle metrics to identify opportunities for improvement and drive continuous optimization.
• Develop automated customer journeys in collaboration with Marketing and Product teams to enhance personalization and engagement.
• Lead a cross-functional onboarding squad, working to optimize the experience for new customers at EQ Bank with their first 90 days.

Strategy, Value Proposition and Program Management: Customer Programs

• Play the lead for one or more strategic customer programs (e.g., Family Banking, Foreign Currency/FX, etc.).
• Own and enhance the value proposition to ensure it meets core customers' needs and addresses key pain points (partnering with CX to generate insights).
• Conduct opportunity sizing, discovery, and validation for new product ideas.
• Apply prioritization frameworks to evaluate and align initiatives with strategic goals.
• Partner with Analytics to build data-backed business cases.
• Collaborate with Marketing to align on annual marketing and promotional plans for FX offerings.

Competitive Benchmarking

• Lead retail banking competitive benchmarking efforts to track industry trends and best practices.
• Develop a systematic process to monitor and share insights on competitors’ value propositions, pricing, marketing campaigns, and rewards programs.
• Scan international markets for innovative ideas to inform EQ Bank’s product pipeline.

Let's Talk About You

• 7+ years of experience in financial services, product management, management consulting, corporate strategy, or a related field.
• MBA preferred; Bachelor’s degree in Business Administration, Engineering, Mathematics, or a related discipline.
• Strong business acumen with an understanding of the capital and regulatory constraints in financial institutions.
• Deep awareness of digital banking and payments trends.
• Proficiency in financial modeling and business case development using Excel.
• Proven ability to synthesize analyses and create executive-level presentations.
• Strong stakeholder management skills with the ability to influence across all levels.
• Excellent communication skills (written and verbal), with experience presenting to senior executives.
• Advanced proficiency in MS Office (Excel, PowerPoint).
• Strong attention to detail and ability to manage multiple workstreams simultaneously.

What we offer [For full-time permanent roles]

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Annual professional development allowance and a comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 351 King Street East, Toronto, ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!