Wholesale Manager - CCA Canada

General Motors; Oshawa; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading company in the automotive industry is seeking a Wholesale Marketing Manager. This hybrid role involves collaborating with the Customer Care and Aftersales Team to develop and execute marketing strategies that benefit wholesale dealers. The ideal candidate will monitor program results, integrate market feedback, and actively drive dealer participation in wholesale initiatives, bringing innovative opportunities to the wholesale market.

Qualifications

• Experience in wholesale marketing and B2B strategies.
• Strong analytical skills to monitor program results.
• Ability to engage with dealers and develop strong relationships.

Responsibilities

• Develop marketing concepts and opportunities with wholesale Dealers.
• Monitor Wholesale Program results and adjust based on feedback.
• Drive dealer participation and gather requirements to improve programs.

Skills

Market Research

Communication

Strategic Planning

Team Collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week, at minimum.

The Wholesale Marketing Manager works to bring programs to the wholesale market. As a member of the Customer Care and Aftersales Team, the Wholesale Marketing Manager works closely with Product Managers to manage incentives for wholesale Dealers. The programs offer better value to customers while supporting the goals of GMCC. The Wholesale Marketing Manager also regularly communicates with wholesale Dealers to ensure their needs are met and to adjust programs as required.

Responsibilities

Develop marketing concepts and opportunities with wholesale Dealers for Powertrain products

• Monitor Wholesale Program results

• Integrate Field and Customer input into development of programs & pricing by the Product Program Development team (PPD)

• Develop & execute Performance Parts marketing strategy

• Provide Canadian content requirements for the Performance Parts Catalogue to PPD

Integrate the Collision “Go-To-Market” portfolio into Wholesale Program

• Monitor Collision Sales and develop countermeasures where applicable

• Integrate Field and Customer input into the development of programs and pricing

• Develop and Cultivate Industry Contacts

Drive dealer participation in Wholesale Programs

• Gather Dealer/Field Requirements

• Provide performance reports to identify opportunity Dealers

• Identify opportunities to expand the National Fleet Maintenance Program

• Support and expand Collision Repair Network

Leverage B2B Platforms to increase wholesale sales

• Liaise with both internal and external partners to identify opportunities to leverage current the B2B platforms as well develop and launch new capabilities

• Develop marketing programs to increase engagement with platforms

• Establish business requirements and define Canadian business model for new platforms