Wholesale Manager - CCA Canada

General Motors of Canada; Oshawa; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

A leading automotive company is seeking a Wholesale Marketing Manager to join their Customer Care and Aftersales Team in Oshawa. This hybrid role involves managing incentives for wholesale dealers and developing marketing strategies for Powertrain products. The ideal candidate will excel in project management, possess strong interpersonal skills, and have a foundation in market analysis. This position not only supports dealer objectives but also aids in fulfilling company goals while contributing to a more sustainable future.

Benefits

Paid time off, holidays, and leave benefits.

Healthcare, dental, and vision benefits.

Life insurance plans for employees and families.

Retirement savings plan contributions.

Employee vehicle purchase plan.

Qualifications

• Experience in project management is an asset.
• Previous vendor experience is preferred.
• Ability to gather market intelligence.

Responsibilities

• Develop marketing concepts and strategies for wholesale dealers.
• Monitor program results and adjust as necessary.
• Drive dealer participation in wholesale programs.

Skills

Project Management

Market Analysis

Interpersonal Communication

Education

Post Secondary Education

Job description

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week, at minimum.

The Wholesale Marketing Manager works to bring programs to the wholesale market. As a member of the Customer Care and Aftersales Team, the Wholesale Marketing Manager works closely with Product Managers to manage incentives for wholesale Dealers. The programs offer better value to customers while supporting the goals of GMCC. The Wholesale Marketing Manager also regularly communicates with wholesale Dealers to ensure their needs are met and to adjust programs as required.

Responsibilities

Develop marketing concepts and opportunities with wholesale Dealers for Powertrain products

• Monitor Wholesale Program results

• Integrate Field and Customer input into development of programs & pricing by the Product Program Development team (PPD)

• Develop & execute Performance Parts marketing strategy

• Provide Canadian content requirements for the Performance Parts Catalogue to PPD

Integrate the Collision “Go-To-Market” portfolio into Wholesale Program

• Monitor Collision Sales and develop countermeasures where applicable

• Integrate Field and Customer input into the development of programs and pricing

• Develop and Cultivate Industry Contacts

Drive dealer participation in Wholesale Programs

• Gather Dealer/Field Requirements

• Provide performance reports to identify opportunity Dealers

• Identify opportunities to expand the National Fleet Maintenance Program

• Support and expand Collision Repair Network

Leverage B2B Platforms to increase wholesale sales

• Liaise with both internal and external partners to identify opportunities to leverage current the B2B platforms as well develop and launch new capabilities

• Develop marketing programs to increase engagement with platforms

• Establish business requirements and define Canadian business model for new platforms

Additional Job Description

Qualifications

• Post Secondary Education required.

• Project Management Experience is an asset

• Previous Vendor experience

• Provide ongoing Dealer performance updates and define ‘opportunity dealers’

• Liaise with U.S. Marketing Teams and Finance group

• Provide Global Connect “authoring” capabilities for the GM Parts Marketing group

• Dealer contacts as required

• Gather market and product intelligence for all responsible products

• Coordinate and host monthly field calls with Vendor

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

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