Western Product Specialist

Saskatchewan Institute of Agrologists; Regina; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in seed commercialization is seeking a Western Product Specialist. This role involves delivering expert agronomic knowledge, driving sales growth, and engaging with customers in Western Saskatchewan and Alberta. The ideal candidate will have a strong background in agriculture, excellent communication skills, and a commitment to customer service. You will be responsible for developing sales strategies, achieving targets, and promoting products at trade shows. This position offers an attractive compensation package and opportunities for career growth.

Benefits

Attractive compensation package

Medical & dental benefits

Work-life balance

Company Vehicle

On-the-job training & development

Paid vacation and sick days

Qualifications

• Experience in Agronomy and agricultural sales is a strong asset.
• Applicants must be registered with the Saskatchewan Institute of Agrologists.

Responsibilities

• Provide exceptional agronomic knowledge and customer service.
• Achieve sales targets and contribute to overall growth.
• Organize crop tours and industry engagements.

Skills

Customer Service

Communication

Presentation

Field Scouting

Education

Diploma or Bachelor’s degree in Agriculture

Tools

MS Word

Excel

PowerPoint

Social Media

Job description

Job Title: Western Product Specialist
Location: Western Saskatchewan + Alberta
Company: FP Genetics Inc.
About Us: FP Genetics is one of Canada’s largest privately owned seed commercialization companies focused primarily on cereals, pulses, and minor oilseeds. The company’s ownership consists of a strong network of over 170 licensed Seed Growers and farm operators.

As an industry leader with varieties grown across Canada, the USA, Europe, and Asia, we work hard to build positive business relationships and to be the preferred partner of seed growers, developers and distributors.

FP Genetics collaborates with a diverse group of public, private, foreign and domestic variety developers. We are the licensee of numerous seed varieties spanning a multitude of crop types and market classes, which are grown on over 40 million acres across Canada.

About the Role: FP Genetics is seeking an experienced and driven Product Specialist to join our team. In this dynamic role, you will share expert agronomic knowledge, deliver exceptional customer service, and drive sales growth within your designated territory. You will play a key role in developing and implementing sales strategies, building strong relationships with customers and retailers, and driving the adoption of our Pedigreed Seed and Hybrid Fall Rye portfolio.

Key Responsibilities:
• Expert Agronomic Knowledge & Customer Service: Provide exceptional agronomic knowledge transfer to stakeholders and farm customers and collaborate with internal teams to ensure top-tier customer service.
• Sales Execution: Achieve sales targets and contribute to the overall growth of FP Genetics through effective execution of its strategic plan.
• Budget Achievement: Develop and implement sales activities aimed at achieving budgeted sales and increasing market share.
• Customer & Retailer Engagement: Seek new farm customers and retailers, actively growing the FP Genetics business within the territory.
• Hybrid Fall Rye Leadership: Serve as the agronomic leader for Hybrid Fall Rye in the territory, providing expertise and support to internal and external customers and stakeholders.
• Crop Tours & Industry Engagement: Organize and participate in crop tours, industry meetings, and events to enhance product awareness and expand FP Genetics’ footprint.
• Market Development Initiatives: Drive market demand for out products by engaging with end users, processors, and industry influencers to identify opportunities and strengthen relationships.
• Trade Show Promotion: Collaborate with Territory Managers and retailers to promote FP Genetics products at regional and local trade shows such as Ag in Motion, Crop Production Show, Ag Days, etc.
• Research & Development Support: Assist in monitoring field trials conducted by the Research & Development team, contributing to product development and agronomic insights. Translate research results into value for our retail and farm customers.

Qualifications:
• Education: A Diploma or Bachelor’s degree in Agriculture, Agribusiness, or a related field.
• Applicants must be registered or need to become registered with the Saskatchewan Institute of Agrologists as defined by The Agrologists Act.
• Experience in Agronomy and agricultural sales is a strong asset.
• Industry Knowledge: Strong understanding of agri-business, crop production, and the agricultural marketplace.
• Customer Service: Highly developed customer service skills with a proven ability to build and maintain strong client relationships.
• Communication & Presentation: Excellent communication, presentation, and interpersonal skills to effectively engage with customers and stakeholders.
• Technical Skills: Proficiency with MS Word, Excel, PowerPoint, and social media platforms.
• Field Scouting: Ability to scout fields to identify agronomic issues and provide appropriate solutions.
• Research Familiarity: Familiarity with agricultural research practices, especially in field trials.
• Self-Starter & Independent Worker: Ability to manage a large geographic territory with minimal supervision.
• Travel Requirements: Willingness and ability to travel within the assigned territory, with regular field visits and customer engagement.
• Driver’s License: A valid driver’s license is required for travel within the territory.

Benefits:
• Attractive compensation package including bonuses, medical & dental benefits.
• Work-life balance
• Company Vehicle
• On-the-job training & development and career growth opportunities.
• Paid vacation and sick days.
How to Apply: Interested candidates, please submit your resume and cover letter to Chad Yanchycki at [e-mail]

We thank all applicants for their interest; however, only those selected for further consideration will be contacted.

Closing Date: June 13, 2025