Wellness Brand Manager: Growth & Insights

Jamieson Wellness Inc.; Toronto; On-site; CAD 81,000 - 121,000; Full time

Job summary

Jamieson Wellness Canada is seeking a Brand Manager to drive portfolio strategy, performance and growth in a fast-paced CPG environment. You will lead cross-functional teams to translate insights into actionable brand plans across Canada.

Reporting to the Marketing Director, you’ll own forecasting, budgeting and go-to-market execution for new launches, while ensuring consumer-centric messaging and ROI across channels.

Qualifications

• 5–8+ years of brand management experience in CPG.
• Experience in health, wellness or supplements preferred.
• Strong analytical skills with data-driven decision making.
• Budget management and ROI delivery experience.
• Proven ability to work cross-functionally in a fast-paced environment.
• Successful track record of marketing campaigns and product launches.
• People management experience.
• Knowledge of NielsenIQ or POS data is a plus.

Responsibilities

• Lead the annual brand planning with objectives, strategies and KPIs.
• Develop 360 marketing plans across paid, owned and earned channels.
• Analyze market trends and consumer insights to inform strategy.
• Manage brand positioning and cross-touchpoint consistency.
• Track brand performance: sales, market share and ROI.
• Collaborate with Sales, Finance, Regulatory and Innovation teams.
• Lead go-to-market for new product launches.
• Oversee brand budget and optimize resource allocation.

Skills

Brand management

CPG experience

Analytics

Budget management

Cross-functional collaboration

Campaign management

Leadership

Education

College or University degree

Tools

Microsoft Excel

PowerPoint

Word

Outlook

Job description

Jamieson Wellness Canada is seeking a Brand Manager to drive portfolio strategy, performance and growth in a fast-paced CPG environment. You will lead cross-functional teams to translate insights into actionable brand plans across Canada.

Reporting to the Marketing Director, you’ll own forecasting, budgeting and go-to-market execution for new launches, while ensuring consumer-centric messaging and ROI across channels.