Website UX Strategist

BX Studio; Canada; On-site; CAD 90,000 - 120,000; Full time

Job summary

BX Studio is seeking a UX Strategist to lead strategy and structure for enterprise web projects. You will own site maps, information architecture, user flows, and wireframes, shaping foundations for designers to bring to life.

In this client-facing role, you will present strategic rationale, translate goals and data insights into structured experiences, and collaborate with PMs, designers, and developers across the full lifecycle in a fast-paced agency environment.

Qualifications

• 4+ years of UX or web strategy experience in an agency setting.
• Strong foundation in IA, sitemapping, flows, and wireframes.
• Ability to translate business goals and data into structured UX.
• Excellent client-facing communication and presentation skills.
• Proficiency in Figma required.
• Experience with enterprise B2B or SaaS sites is a plus.

Responsibilities

• Own UX strategy for enterprise web projects translating goals into clear direction.
• Define sitemaps, IA, and user flows establishing a strong structural foundation.
• Lead site mapping reviews with clients ensuring scope alignment.
• Build wireframes and hand off to designers with clear direction.
• Present strategy and rationale to clients, guiding UX conversations.
• Use analytics and stakeholder input to inform recommendations.
• Collaborate with PMs, designers, and developers across project phases.
• Balance multiple projects, manage time, and maintain momentum.
• Contribute to a collaborative team culture, flag blockers early.

Skills

UX strategy

Information architecture

Sitemapping

Wireframing

Data-driven decisions

Client-facing

Figma

Job description

BX Studio is a digital agency specializing in website design, development, and optimization. We partner with clients in diverse sectors to create high-performing, visually compelling websites that drive results. Our service model is tuned for rapid delivery, building on Webflow, Framer and AI stacks. Our team is committed to delivering exceptional quality and maintaining long-term client relationships through ongoing strategic, creative and technical support. We pride ourselves on our collaborative culture, technical expertise, and dedication to staying at the forefront of web development best practices. BX Studio was recognized as Webflow Enterprise Partner of the Year 2025.

The Role

We're looking for a UX Strategist to lead the strategy and structure behind enterprise web projects for B2B and SaaS clients. You'll own the thinking that shapes each site: sitemaps, information architecture, user flows, and wireframes, setting a clear foundation that designers bring to life in visual execution.

You'll work closely with project managers, designers, and developers across the full project lifecycle, from early strategy through wireframe handoff, while managing multiple projects at a time. This role is client-facing: you'll present strategic rationale, lead UX conversations, and translate business goals and data insights into structured, intuitive experiences. We're looking for someone proactive and self-sufficient, with sharp UX judgment and the experience to hit the ground running in a fast-paced agency environment.

Key Responsibilities

• Own UX strategy for enterprise web projects, translating client goals into clear, structured direction.
• Define sitemaps, information architecture, and user flows that give every project a strong structural foundation.
• Lead sitemapping and page mapping for every project: review the site crawl and page mapping spreadsheet with the client, confirm it aligns with scope, and recommend page consolidations and best practices where needed.
• Build wireframes that communicate layout, hierarchy, and functionality, handing off clear direction for designers to execute visually.
• Present strategy, structure, and rationale directly to clients, leading UX conversations with clarity and confidence.
• Use data and insights to inform UX decisions, grounding recommendations in evidence from analytics, stakeholder input, and available research.
• Collaborate actively with PMs, designers, and developers across every phase of the project.
• Balance multiple active projects simultaneously, managing your time efficiently across each.
• Contribute to a collaborative team culture, sharing feedback, flagging blockers early, and keeping work moving.

Who You Are:

• 4+ years of UX or web strategy experience, ideally within an agency setting. Ideally, with B2B companies, SaaS brands.
• Strong UX foundation: information architecture, sitemapping and page mapping, user flows, and wireframing.
• Comfortable using data and insights to inform strategy, from analytics to stakeholder input.
• Client-facing experience: able to present strategic thinking and navigate feedback professionally.
• Comfortable working across a full project team of PMs, designers, and developers in a structured, waterfall workflow.
• Proactive and organized, capable of managing multiple projects and taking initiative without waiting to be directed.
• Proficiency in Figma (required).
• Portfolio demonstrating structural and strategic thinking: sitemaps, flows, and wireframes across end-to-end web projects.
• Process-oriented mindset: able to shape workflows and uphold UX standards in a fast-paced agency environment.

Nice to have:

• An understanding of how wireframes translate into build, including Webflow.
• Familiarity with analytics or user testing tools to support data-informed decisions.