Website and Demand Capture Manager | Canada

Techwolf; Canada; Hybrid; CAD 130,000 - 150,000; Full time

Job summary

A leading learning platform is seeking a Website & Demand-Capture Manager to optimize digital acquisition strategies and enhance user experience across online channels. The ideal candidate has robust experience with HubSpot and a strong understanding of SEO and digital marketing analytics. This position offers a competitive salary within CAD 130,000 - CAD 150,000 and flexible work options.

Benefits

Comprehensive benefits package

Qualifications

• Experience using HubSpot CMS for managing landing pages.
• Strong technical foundation in HTML, CSS, and PHP.
• Proficiency in Google Tag Manager and GA4 for tracking.

Responsibilities

• Build, test, and maintain landing pages and CTAs using HubSpot CMS.
• Monitor and improve site speed and SEO performance.
• Own Google Tag Manager, conversion tracking, and event tagging.

Skills

HubSpot CMS

Google Tag Manager (GTM)

GA4

Google Search Console

SEMrush

HTML

CSS

PHP

Job description

Overview

Degreed is the upskilling platform that fuels growth and innovation through lifelong learning. We bring together everything you need to learn and advance: LMSs, courses, videos, articles, projects, and real-world skill insights, matching you with opportunities that align with your skills, role, and goals.

For businesses, Degreed helps build a culture of learning that attracts, develops, and retains top talent, driving both individual and company success. We believe learning is the key to unlocking opportunities. Our mission is to discover, empower, and celebrate the next generation of global expertise. Join us in shaping the future of learning and workforce development!

Role Summary

The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels. We are looking for someone who thrives in a fast-paced environment, leverages AI tools to move faster and smarter, and continuously evaluates emerging platforms, technologies, and tactics. This person is hands-on in HubSpot and GA4, fluent in digital media and SEO, and thinks like a performance marketer—with a growth hacking mindset and a clear focus on measurable outcomes.

Key Skills

• Proficiency with HubSpot CMS, Google Tag Manager (GTM), GA4, Google Search Console, and SEMrush.
• Strong technical foundation in HTML, CSS, and PHP for performance tuning and troubleshooting.
• Expertise in website optimization, including page speed, redirects, schema markup, sitemaps, and robots.txt.
• Experience with UTM tracking, campaign tagging, and marketing attribution.
• Solid understanding of localization workflows and global content management.
• Deep hands-on experience in digital performance marketing — including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment.
• Experimental mindset, with interest in AI-driven growth tactics and a test-and-learn approach.
• Strong cross-functional collaboration skills, especially with Content, Product Marketing, Creative, and RevOps teams.
• Experience managing agency relationships and holding partners accountable for results.
• Highly outcome-oriented, with a clear focus on performance, impact, and iteration.

Key Responsibilities

• Website & Landing Page Management
  • Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS.
  • Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP.
  • Maintain brand consistency and high visual standards across web assets.
  • Use AI tools to accelerate copywriting, design iteration, and UX testing.
  • Manage website localization in partnership with the internal localization team.
• Technical SEO & Site Performance
  • Own SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps.
  • Monitor and improve site speed, crawlability, indexing, and Core Web Vitals.
  • Manage Google Search Console and conduct regular site audits using tools like SEMrush.
• Analytics, Tagging & Tracking
  • Own Google Tag Manager, conversion tracking, and event tagging.
  • Maintain consistent UTM taxonomy and campaign tagging across channels.
  • Collaborate on lead attribution and build dashboards to streamline reporting.
  • Evaluate and test tools to automate performance insights and reduce manual work.

• Cross-functional Collaboration
• Partner with Content Strategy to execute and evolve the SEO content roadmap.
• Support CRO testing and landing page optimization with Marketing Ops.
• Align with RevOps and Marketing Automation to ensure proper lead flow and attribution.
• Collaborate with Product Marketing on positioning accuracy and updates.
• Work with Creative to uphold brand consistency in all visual assets.
• Proactively share new tools, tactics, and growth opportunities with the team.

Nice-to-Have Skills

• Experience running paid campaigns on LinkedIn, Google, or programmatic platforms.
• Ability to optimize campaign structure, targeting, creative, and landing pages.
• Collaborating with digital agencies to manage budget pacing and reporting.
• Testing and applying AI tools for ad performance and audience growth.

Compensation

We are committed to fair and equitable compensation practices. The total pay range for this role is CAD 130,000 - CAD 150,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

Benefits

We take care of our people with a comprehensive benefits package designed to support your well-being, growth, and success.

Work Environment & Diversity

We value diversity and inclusion, growth mindset, and collaboration. Degreed offers flexible work arrangements, including remote and hybrid models. This role may require prolonged computer use and the ability to interpret written and verbal communication effectively. We are committed to an inclusive and adaptable work environment that enables every team member to thrive.

Additional Information

Degreed is an equal opportunity employer and is committed to a workplace free from discrimination and harassment. We do not discriminate based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. This policy applies to all aspects of employment, including recruitment, hiring, career development, compensation, and training.

Accessibility & Accommodations – We provide reasonable accommodations for applicants with disabilities throughout the hiring process. If you need assistance, please let us know.

E-Verify Participation – Degreed participates in the E-Verify employment verification program.

Data Privacy & Compliance

If you’re applying from specific regions, your personal data may be processed in line with GDPR and CCPA. Review our Global Data Privacy Notice for details. By submitting your application, you acknowledge and agree to our use and processing of your data in compliance with applicable laws.

Fraudulent Recruitment Warning

Beware of fraudulent recruitment scams using the Degreed name. Degreed will never conduct recruitment via messaging platforms or request sensitive information in unsolicited communications. Official Degreed communications will come from an @degreed.com email address or phone number. If you encounter suspicious activity, report it immediately.