VP of Sales and Marketing

Loadlink Technologies; Mississauga; On-site; CAD 140,000 - 190,000; Full time

Job summary

Loadlink Technologies is seeking an accomplished Senior Sales Leader to drive a scalable revenue engine in a Canada-based market. You will build enterprise sales capabilities, enhance inside sales and key account functions, and implement KPI-driven programs for predictable growth.

You will lead a team of 10+ sales professionals, partner with RevOps, CS, and Finance to optimize pricing, forecasting, and lifecycle management while shaping market-leading sales messaging.

Qualifications

• 8–12 years leading sales teams with growth in SaaS/B2B environments.
• Experience building enterprise sales capabilities and GTM strategy.
• Proven track record managing multi-team sales orgs and complex deals.

Responsibilities

• Directly manage sales team performance, coaching, and development in initial period.
• Establish CRM optimization, territory management, and compensation structures.
• Lead enterprise deal strategy and support complex sales cycles as needed.
• Develop sales enablement programs and demand generation initiatives.
• Collaborate with RevOps, CS, and Finance to optimize pricing and forecasting.
• Align sales and marketing to strengthen brand position in market.

Skills

Sales leadership

SaaS sales

Funnel management

Performance analytics

CRM optimization

Cross-functional collaboration

Talent development

Enterprise sales

Inside sales

Account management

Leadership coaching

Education

Bachelor's degree in Business/related field

Tools

Salesforce

CRM systems

Job description

Description

• Build comprehensive sales structure including systems, processes, and KPIs that drive predictable revenue growth
• Establish enterprise sales capabilities while optimizing existing inside sales and key account management functions
• Implement sales excellence pillars: funnel management, demo best practices, pricing optimization, and performance analytics
• Create sales enablement programs that focus on input metrics, not just output numbers
• Lead demand generation strategy encompassing digital marketing, content, events, and account-based marketing
• Drive customer advocacy programs including references, case studies, and user community development
• Lead and develop 10+ direct reports across inside sales, key account management, and sales administration
• Build hiring framework and onboarding programs to scale team for aggressive growth targets
• Foster culture of continuous improvement, collaboration, and long-term customer relationship focus
• Eventually hire and manage sales management layer as organization scales

Revenue Growth & Operations

• Drive new customer acquisition while expanding existing account revenue through strategic account management
• Partner with RevOps, Customer Success, and Finance to optimize pricing, forecasting, and customer lifecycle
• Establish enterprise new customer acquisition capabilities beyond current inside sales model
• Create marketing programs that support sales efforts and enhance LoadLink's market-leading brand position

Key Responsibilities

• Directly manage sales team performance, coaching, and development in first 90 days
• Establish CRM optimization, territory management, and commission structures
• Lead enterprise deal strategy and support complex sales cycles personally as needed Implement consultative selling methodologies focused on long-term customer value

Organizational Building

• Create sales operations framework from current foundation to world-class revenue engine
• Build key account management capacity and processes for expansion revenue
• Establish sales and marketing alignment including lead generation, qualification, and handoff processes
• Develop competitive positioning and sales messaging that differentiates in market

Strategic Partnership

• Work closely with Directors of Customer Success, RevOps, Finance, and VP Technology
• Influence product roadmap based on market feedback and customer requirements
• Ensure "how we sell is how we serve" philosophy permeates all customer interactions
• Drive cross-functional collaboration as "glue role" for growth function

What You Bring

• 8-12 years progressive sales leadership with proven track record building (not just running) sales organizations
• Experience implementing sales excellence foundations: structure, process, enablement, and talent development
• Track record managing 10-20 person sales teams with mix of inside sales, account management, and enterprise roles
• Demonstrated success in change management and organizational transformation

Sales Excellence Expertise

• Deep experience in SaaS sales methodologies, funnel management, and performance optimization
• Proven ability to establish enterprise sales capabilities while maintaining inside sales efficiency
• Strong background in sales operations, CRM implementation, and data-driven decision making
• Experience building key account management and expansion revenue programs

Leadership Qualities

• High integrity approach with long-term customer relationship mindset over short-term bookings
• Collaborative leadership style that builds trust and works effectively with cross-functional teams
• Balance of confidence and humility - building culture of teamwork vs. inflated ego
• Passion for products and understanding of how sales excellence drives customer success

Ideal Background

• B2B SaaS experience with complex sales cycles and multi-product strategies
• Experience in marketplace/platform businesses or freight/logistics technology preferred
• Previous role building sales organization from foundation vs. inheriting established structure
• Track record of sustainable growth through process improvement and talent development