VP of Marketing Operations

Revun; Vaughan; On-site; CAD 144,000 - 176,000; Full time

Job summary

Revun, a technology company delivering a connected software platform for property operations, seeks a Vice President of Marketing Operations to lead product marketing, demand generation, brand development, and go‑to‑market execution.

This executive will translate complex technology into a clear market proposition, shape product messaging across modules and AI capabilities, and build marketing systems, teams, and metrics to grow recurring revenue.

Qualifications

• Minimum 10 years in progressive marketing roles
• At least 5 years in senior marketing leadership
• Experience marketing SaaS or technology platforms
• Proven track record building demand generation and pipeline
• Strong budgeting, reporting, and cross-functional leadership

Responsibilities

• Develop marketing strategy across product positioning, demand gen, brand, and revenue growth
• Define value propositions for property ops and B2B audiences
• Create messaging for modules, AI capabilities, and services
• Build GTM plans for launches, features, and market expansion
• Lead paid and organic demand programs across channels
• Improve lead quality, demo requests, and marketing-sourced pipeline
• Build reporting connecting campaigns to CRM stages and revenue
• Develop product-marketing materials and content programs
• Establish SEO content strategy for property tech and operations
• Lead marketing website, social, email, video, and webinars

Skills

Leadership

SaaS Marketing

Demand Generation

Go-To-Market

Budget Management

Analytics

AI in Marketing

Education

MBA or Marketing Degree

Bachelor's in Marketing

Tools

Salesforce CRM

Marketing Automation

SEO/SEM Tools

Job description

About Revun

Revun is a technology company developing a connected software platform for property operations and service-based businesses.

About Revun

Revun is a technology company developing a connected software platform for property operations and service-based businesses.

The platform brings together CRM, workflow automation, communications, payments, reporting, stakeholder portals, integrations, operational management, and AI-assisted tools within one system.

Revun is being built to support property managers, landlords, brokerages, maintenance companies, service providers, and other organizations that need stronger control over complex operational workflows.

As the platform moves toward broader market adoption, Revun is building the marketing capability required to establish the category, generate qualified demand, support product launches, strengthen customer trust, and grow recurring software revenue.

About The Role

Revun is hiring a Vice President of Marketing Operations to develop and lead the company’s marketing organization across product marketing, demand generation, brand development, customer acquisition, content, partnerships, and go-to-market execution.

This person will be responsible for translating a complex technology platform into a clear and compelling market proposition.

The role will shape how Revun presents its product, reaches priority customer segments, launches new capabilities, supports sales, builds market credibility, and measures the connection between marketing investment and recurring revenue.

This is not a narrow communications or campaign-management role. We are looking for a senior executive who can build the marketing systems, team structure, reporting, and execution standards required to grow a technology company.

Core Responsibilities

• Develop the company’s marketing strategy across brand, product positioning, customer acquisition, market education, and revenue growth
• Define the platform’s value proposition for property managers, landlords, brokerages, maintenance businesses, service providers, and other target customers
• Create clear messaging for the platform, individual product modules, AI capabilities, integrations, implementation services, and customer outcomes
• Build go-to-market plans for product launches, new features, market expansion, partnerships, and customer segments
• Lead demand-generation programs across paid media, organic search, content, events, partnerships, outbound support, and account-based campaigns
• Manage advertising across Google, Meta, LinkedIn, YouTube, and other channels relevant to B2B software acquisition
• Improve lead quality, demo requests, sales-qualified opportunities, conversion, acquisition cost, and marketing-sourced pipeline
• Build reporting that connects campaign activity to CRM stages, demonstrations, proposals, closed customers, subscription revenue, and customer value
• Develop product-marketing materials, including website copy, landing pages, sales presentations, product demonstrations, use cases, case studies, comparison materials, and launch campaigns
• Establish a content program covering operational education, technology, AI, automation, customer pain points, product capabilities, and industry change
• Lead the company’s website, social channels, email marketing, video, webinars, product education, and thought-leadership activity
• Build SEO strategies around property technology, operational software, workflow automation, CRM, maintenance operations, leasing, and related customer needs
• Strengthen Revun’s credibility through media, partnerships, awards, industry events, podcasts, speaking opportunities, analyst relationships, and customer success stories
• Work closely with product, engineering, sales, customer success, implementation, operations, and executive leadership
• Partner with developers, analytics teams, CRM specialists, automation resources, and data teams to improve lead tracking, attribution, reporting, and marketing workflows
• Use AI and automation to improve research, content operations, reporting, lead qualification, campaign analysis, and team productivity
• Create systems for marketing intake, prioritization, campaign development, approvals, launches, reporting, and performance review
• Build and manage a team that may include product marketers, demand-generation specialists, media buyers, content resources, designers, writers, video editors, analysts, PR support, offshore staff, agencies, and freelancers
• Establish clear standards for quality, deadlines, brand consistency, data accuracy, and team accountability
• Monitor competitor positioning, market changes, customer needs, channel performance, and product-adoption barriers
• Identify weak campaigns, unclear messaging, poor lead quality, inefficient spending, tracking problems, and gaps in the customer journey
• Provide leadership with direct recommendations on budgets, markets, positioning, team capacity, growth opportunities, and marketing risk

Required Experience

• Minimum 10 years of progressive marketing experience
• At least 5 of those years must have been in a senior marketing leadership role
• Relevant senior positions may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Vice President of Demand Generation, or a comparable role
• Senior leadership experience must include direct responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomes
• Experience marketing SaaS, software, technology platforms, marketplaces, CRM products, AI-enabled tools, workflow systems, or other complex B2B products
• Experience managing marketing across multiple customer segments, markets, products, modules, or business lines
• Strong product-marketing experience, including positioning, messaging, go-to-market planning, launches, sales enablement, customer research, and competitive analysis
• Strong demand-generation and performance-marketing experience
• Experience managing paid campaigns across Google, LinkedIn, Meta, YouTube, retargeting, landing pages, and conversion funnels
• Strong understanding of marketing-sourced pipeline, lead qualification, acquisition cost, conversion, recurring revenue, attribution, and customer lifetime value
• Experience connecting marketing activity to CRM stages, sales opportunities, subscriptions, implementation revenue, or another confirmed commercial result
• Experience building content, SEO, webinars, events, partnerships, case studies, and thought-leadership programs for a B2B audience
• Strong understanding of brand positioning, public messaging, customer trust, creative direction, and product perception
• Experience working closely with product managers, engineers, developers, CTOs, sales teams, customer‑success teams, analysts, and implementation teams
• Practical experience using AI and automation within marketing operations
• Experience managing internal, remote, offshore, freelance, agency, and project-based resources
• Experience controlling substantial marketing budgets and evaluating return on investment
• Experience developing reporting structures, operational processes, approval systems, and quality‑control standards
• Strong executive communication, leadership, organization, prioritization, and decision‑making skills
• Ability to work effectively in a fast‑moving, founder‑led technology environment
• Ontario or GTA‑based candidates are preferred
• Ability to attend leadership meetings, product sessions, launches, events, productions, and other important activities in Vaughan when required

Preferred Background

• PropTech
• Real estate technology
• Property‑management software
• CRM platforms
• Workflow automation
• Field‑service software
• Maintenance platforms
• Fintech or payment‑enabled platforms
• AI‑enabled SaaS
• Multi‑role portals
• Marketplace platforms
• B2B software serving operational teams
• SaaS implementation and onboarding
• Product‑led or sales‑assisted growth
• Category creation
• Enterprise or mid‑market software sales support

Direct property‑technology experience is helpful but not mandatory when the candidate has strong transferable experience marketing complex operational software.

The Ideal Candidate

You are a commercially minded technology‑marketing executive who can make a complicated product understandable, relevant, and credible.

You know how to identify the difference between a product feature and a customer outcome.

You can build demand without relying on vague claims, inflated language, or activity that does not produce qualified pipeline.

You understand how product marketing, sales enablement, demand generation, content, partnerships, customer success, and brand credibility must work together.

You can manage specialists without becoming the approval bottleneck for every campaign or piece of content.

You are comfortable challenging weak positioning, poor tracking, low‑quality leads, inefficient spending, unclear sales materials, and underperforming team members.

You also understand that marketing a software platform requires close alignment with the actual product. Claims, demonstrations, case studies, and launch messages must accurately reflect what the technology can deliver.

What Success Looks Like

• Revun has a clear and differentiated market position
• Priority customer segments understand the platform’s value
• Product launches are supported by organized go‑to‑market plans
• Marketing produces a consistent flow of qualified demonstrations and sales opportunities
• Campaign reporting connects spend to pipeline, customers, and recurring revenue
• Lead quality and conversion improve
• Customer‑acquisition costs remain controlled
• Sales teams receive stronger presentations, use cases, case studies, and competitive materials
• Website and landing‑page messaging become clearer and more persuasive
• Organic search visibility grows around priority customer problems and product categories
• Partnerships, events, media, and thought leadership improve market credibility
• AI and automation increase marketing output without reducing quality or accuracy
• Marketing, product, engineering, sales, and customer success operate with stronger alignment
• The team has clear ownership, deadlines, standards, and performance expectations
• Leadership receives useful commercial recommendations supported by reliable data

Compensation

The annual base salary for this role is up to C$160,000, depending on the candidate’s experience, qualifications, technology‑marketing background, and previous leadership scope.

The position also includes up to C$60,000 in annual performance‑based incentive compensation.

At full achievement, total annual compensation may reach C$220,000.

Performance may be assessed using results such as qualified pipeline growth, customer acquisition, subscription revenue, product‑launch execution, conversion, marketing efficiency, brand credibility, team performance, and the development of scalable marketing systems.

The final package will reflect the scale of the budgets, products, teams, markets, and go‑to‑market programs the candidate has previously led.