Ecommerce Product Manager

Bird&Be; Canada; Remote; CAD 90,000 - 130,000; Full time

Job summary

Bird&Be is seeking a technically minded Ecommerce Product Manager to own our Shopify ecosystem end-to-end, drive the website roadmap, and manage external agencies. You will dive into the Shopify app stack, optimize conversions, and ensure design and UX meet a high bar.

You’ll coordinate with external agencies, translate merchandising needs into briefs, improve core shopping journeys, run A/B testing, and monitor site performance.

Qualifications

• Experience owning a Shopify-based ecommerce site or DTC brand online store.
• Hands-on with Shopify admin, theme editor, and app configs.
• Able to brief and manage external web agencies to scope, deadlines and brand standards.
• Strong eye for design and user experience with a data-driven mindset.
• Comfortable with troubleshooting customer issues and coordinating with third-party support.
• Experience with Shopify apps (Recharge, Klaviyo, Gorgias) is a plus.

Responsibilities

• Own the Shopify store and third-party apps, evaluating tools and making install/cut decisions.
• Lead conversion optimization through quizzes, cross-sells, and upsells.
• Manage external web development and design agencies, ensuring on-brand, on-time delivery.
• Translate business needs into clear briefs for agencies and developers.
• Improve core shopping journeys, merchandising, and product pages.
• Own an A/B testing roadmap and monitor site performance.
• Troubleshoot escalations and collaborate with support channels.

Skills

Shopify Plus

Recharge

Shopify App ecosystem

Agency management

UX/UI focus

A/B testing

Troubleshooting

Design critique

Proactive

Tools

Shopify Plus

Recharge

Klaviyo

Gorgias

OctaneAI

Job description

About Bird&Be

Bird&Be is a direct-to-consumer fertility brand on a mission to help people build families faster through our doctor-backed fertility products. Our goal is to help educate our customers on their fertility health early, and help them take action quickly with personalized supplements scientifically proven to impact outcomes, and at-home tests that help them get answers sooner. All while changing the face of fertility: without blue and pink boxes, plastered with photos of white babies. Our brand reflects the modern millennial.

Since launching in the summer of 2021 we've been growing quickly in the fertility space, doubling our revenue year over year. We were founded by a team of fertility warriors and doctors and are supported by top-tier investors who all want to change the current fertility experience. We're looking for incredible new team members to join us on this mission. If you're interested in a dynamic and fast-paced environment at an early-stage startup that's looking to make a positive change in the world, we'd love to chat.

About the role

We're seeking a technical, detail-oriented Ecommerce Product Manager to own our Shopify ecosystem end-to-end, drive our website roadmap, and manage the external agencies who build and design it. This role is for someone who can go deep on the Shopify app stack, has a sharp eye for design and UX, and can hold agencies accountable to a high bar.

In this role you will:

Manage our Shopify website and ecosystem

• Own our Shopify store and all associated third-party apps (Recharge, Klaviyo, Gorgias, OctaneAI, and others)
• Have a deep working knowledge of the Shopify app ecosystem — know what's out there, evaluate new tools, and make the call on what to install or cut
• Oversee and optimize conversion tactics like our Quiz, cross sells, upsells etc.
• Act as the internal subject matter expert on all things Shopify and our website

Own our ecommerce web and design agency relationship

• Manage our external web development and design agency day-to-day: set priorities, review deliverables, and keep work on scope, on time, and on brand
• Bring a critical eye for design. You can tell the difference between "technically finished" and actually good, and you push back when work doesn't meet the bar
• Translate business and merchandising needs into clear briefs and requirements the agency can execute against
• Partner with designers and developers to scope, prioritize, and ship site improvements

Improve website conversion and user experience

• Maintain and optimize the core shopping journey: search, navigation, product reviews, and browse experience
• Own day-to-day website merchandising — product catalog, collections, and product pages
• Develop and execute product education strategies that highlight key features, benefits, and unique selling points
• Own and execute an a/b testing roadmap and roll out. We should have tests running at all times.
• Monitor and analyze merchandising and site performance, and report out weekly

Perform technical troubleshooting

• Troubleshoot customer issue escalations (account login, payment updates, subscription management) and elevate to the right third-party support channel when needed

Your Experience

• You've worked in ecommerce, ideally at a DTC brand
• You've used Shopify Plus and Recharge as a merchant, and you know your way around the broader Shopify app ecosystem
• You're technical: comfortable in the Shopify admin, theme editor, and app configs, and not afraid of a bit of code or a technical spec
• You have experience managing external agencies or vendors — briefing them, holding them to deadlines, and pushing back on subpar work
• You have a strong, opinionated eye for design and can spot when something isn't good enough, even if you're not the one designing it
• You're creative — you propose solutions to problems you haven't necessarily seen before
• You default to action: proactive, resourceful, and quick to just go figure it out
• You can shift priorities fast, show initiative, and work autonomously
• You're a pro multi-tasker who ruthlessly prioritizes in an environment where there's always more to do than time to do it
• You're familiar with G Suite, Slack, and other modern web platforms and tools
• You're flexible and thrive in a fast-changing, sometimes chaotic environment
• Above all else, you're passionate about our customers and inspired by Bird&Be and our mission

Success Metrics

In this role, you will be measured by:

• Increased website conversion rates
• Quality and speed of agency deliverables against roadmap
• Reduced time-to-resolution for technical issues

Hours + Location

This is a salaried, full-time position. Option for a contract position may be available.

• Must be able to work a flexible schedule to meet the needs of the business, including some evenings, weekends, and holidays as needed
• This is a remote position and requires a reliable work-from-home setup, including a laptop/desktop with the latest OS and a stable internet connection