VP, Media Strategy and Planning

Klick; Toronto; On-site; CAD 180,000 - 240,000; Full time

Job summary

The Klick Group is seeking a Senior Leader for media strategy and planning to guide investment frameworks, audience architecture, and cross-channel excellence for life sciences clients in Toronto. You will build and lead a high-performing team and serve as a trusted advisor to executives on media strategy, measurement, and ROI.

You will drive innovation in analytics, attribution, and marketing mix optimization, while scaling capabilities and partnering with cross-functional teams to deliver

Qualifications

• 14–18 years of media strategy and planning experience in healthcare or life sciences advertising.
• Demonstrated expertise in integrated media strategy across paid, owned, and earned channels.
• Proven track record of managing senior client relationships at the C-suite level, and growing media accounts through strategic counsel.

Responsibilities

• Lead Klick's media strategy and planning capabilities, defining the investment philosophy, channel frameworks, and audience architecture.
• Build and develop a high-performing media strategy team, cultivating analytical depth, strategic thinking, and cross-channel expertise at senior levels.
• Own C-suite client relationships for media strategy, serving as a trusted advisor on investment strategy, audience planning, and omni-channel integration.
• Drive media measurement and planning innovation by championing advanced analytics, data partnerships, and attribution approaches that demonstrate media ROI.
• Transform Klick's media planning discipline by defining future-state capabilities, technology investments, and operational models that scale planning quality across the portfolio.

Skills

Media strategy

Media planning

C-suite client relations

Analytics

Attribution modeling

Marketing mix optimization

Education

MBA or advanced degree

Job description

The Klick Group

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick is consistently recognized for its people-first culture as a Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and FORTUNE Best Workplace in Advertising. Klick also recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health.

About Klick Media

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

Job Description

What You'll Do

• Lead Klick's media strategy and planning capabilities, defining the investment philosophy, channel frameworks, and audience architecture that drive client business outcomes
• Build and develop a high-performing media strategy team, cultivating analytical depth, strategic thinking, and cross-channel expertise at senior levels
• Own C-suite client relationships for media strategy, serving as a trusted advisor on investment strategy, audience planning, and omni-channel integration
• Drive media measurement and planning innovation by championing advanced analytics, data partnerships, and attribution approaches that demonstrate media ROI
• Transform Klick's media planning discipline by defining future-state capabilities, technology investments, and operational models that scale planning quality across the portfolio

Qualifications

Required:

• 14–18 years of media strategy and planning experience in healthcare, pharmaceutical, or life sciences advertising, with a track record of building and leading high-performance media teams
• Demonstrated expertise in integrated media strategy across paid, owned, and earned channels, including digital, broadcast, print, and emerging media, with deep knowledge of pharma audience targeting and compliance requirements
• Proven track record of managing senior client relationships, presenting media strategy and performance recommendations at the C-suite level, and growing media accounts through strategic counsel
• Strong client relationship skills across a broad portfolio, with the ability to read the room and adapt your approach to the account
• Experience building media capabilities, establishing planning methodologies, and developing team talent to create a differentiated media practice within an agency context
• Strong analytical acumen with expertise in media measurement, attribution modeling, and marketing mix optimization, with the ability to translate data into strategic business insight

Desired:

• Demonstrated thought leadership through speaking engagements, publications, or industry recognition
• Experience leading through organizational transformation and change management
• MBA or advanced degree in a related field
• Experience with emerging technologies and their application to marketing and communications
• Comfort and enthusiasm for using AI as a regular part of how work gets done

Additional Information

This posting is for a newly created role at Klick.

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier‑free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.