VP, Marketing (Remote)

Riipen; Vancouver; Remote; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a VP of Marketing to lead strategic marketing efforts that drive growth and engagement across diverse customer segments. This pivotal role involves developing and executing comprehensive marketing strategies, collaborating cross-functionally, and optimizing performance using data-driven insights. The ideal candidate will possess extensive B2B marketing experience, strong leadership skills, and a passion for fostering meaningful work-integrated learning experiences. Join a dynamic team committed to making a difference in the education sector and shaping the future of student-employer connections.

Benefits

Remote/travel working opportunities

4-weeks of annual vacation

Extended Health and Dental benefits

Flexible health spending account

Work from home stipend

Qualifications

• 15+ years in B2B marketing, with 5+ years in senior leadership roles.
• Experience in SaaS, edtech, or two-sided marketplaces preferred.

Responsibilities

• Lead full-funnel marketing strategy to drive marketplace growth.
• Collaborate with Sales to design scalable go-to-market campaigns.

Skills

B2B Marketing

Leadership

Strategic Planning

Demand Generation

Lifecycle Marketing

Data Analysis

Communication

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

CRM Software

Analytics Tools

Marketing Automation Tools

Job description

VP, Marketing (Remote)

Department: Marketing

Employment Type: Full Time

Location: Vancouver

Description

As VP, Marketing at Riipen, you’ll lead the strategic direction and execution of all marketing efforts across brand, product, communications, growth, and market research—supporting the company’s mission to scale meaningful work-integrated learning (WIL) experiences globally.

This role is about more than awareness—it’s about action. You will design and drive programs that grow Riipen’s ecosystem of employers, academic institutions, and strategic partners, with significant focus on building a healthy supply of high-quality employer projects to meet the growing demand for real-world student experiences.

This is a hands-on, high-impact leadership role for someone who can think strategically, execute thoughtfully, and work cross-functionally to turn ideas into outcomes.

This is a fully remote role and open to candidates in Canada or the United States.

In this role, you will:

• Lead the development and execution of a full-funnel marketing strategy that drives marketplace growth by attracting and engaging employers, academic partners, strategic partners.
• Develop and execute employer marketing programs that fill the marketplace with high quality, career-aligned projects, with a focus on converting and retaining high-quality employers—particularly small and midsize businesses looking to access student talent.
• Support demand generation on the academic and partnership side, working closely with Sales, Account Management, and Strategic Partnerships to communicate the impact and ROI of Riipen programming to post-secondary institutions and government funders.
• Collaborate with Sales to design and launch scalable go-to-market campaigns that drive adoption, re-engagement, and expansion across our core customer segments.
• Build out the sales enablement engine, equipping Sales and Customer Success teams with tools, data, and messaging to close deals and demonstrate value to all stakeholders.
• Lead employer lifecycle marketing efforts—educating employers on how to publish high-quality projects, accept student applicants, and engage meaningfully throughout the project duration.
• Partner with the Impact and Research teams to turn Riipen’s outcomes into compelling collateral, including reports, case studies, and thought leadership.
• Strengthen Riipen’s brand presence across earned, paid, and owned media channels, ensuring consistent positioning and messaging across employer, academic, and public audiences.
• Act as a strategic advisor and cross-functional collaborator across departments to ensure alignment on messaging, targeting, and program positioning.
• Measure and optimize marketing performance using data-driven insights and KPIs tied to marketplace activity, lead generation, and customer retention.
• Grow, lead, and coach a high-performing team of marketers, fostering a collaborative and metrics-driven culture.

You may be a great fit if you:

• Have 15+ years of experience in B2B marketing, with 5+ years in senior leadership in positions increasing in scope & accountability, preferably within SaaS, edtech, or a two-sided marketplace.
• Bring deep experience building multi-channel marketing programs that speak to diverse customer segments—specifically employers (SMBs through enterprise), higher ed institutions, and government partners.
• Understand how to market value-driven, funded programs (e.g., wage subsidies, grants) to small businesses and know how to drive urgency for enrollment and participation.
• Are experienced with full-funnel strategies, lead generation, and lifecycle marketing—balancing both net-new acquisition and re-engagement.
• Know how to build effective sales and marketing alignment, with a track record of supporting sales enablement and field marketing.
• Use data to inform decisions, optimize campaigns, and track success—fluent with CRM, analytics, and automation tools.
• Thrive in fast-paced, growth-stage environments and bring an entrepreneurial spirit to your work.
• Are a strong communicator who knows how to translate impact into messaging that resonates with funders, schools, and employers alike.

Bonus Points….

• Experience marketing workforce development, co-funded talent programs, or B2B marketplace platforms.
• Understanding of government relations, grant-based funding, or higher education sales cycles.
• Familiarity with employer acquisition and retention strategies in a mission-driven or social impact context.
• Background working with remote teams across time zones.

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

We would love to learn more about you! How have you championed life-long learning? What draws you to contributing to our work on eliminating barriers for emerging talent? What unique experiences would you love to bring to the work we do?

If this role excites you, we look forward to receiving your application!

Benefits

• Remote/travel working opportunities (when appropriate)
• 4-weeks of annual vacation
• Extended Health and Dental benefits from your first day
• Flexible health spending account
• Work from home stipend

We appreciate your interest and application. Only those applicants under consideration will be contacted.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.